Customize Google Shopping Feed With Metaobjects

AdNabu enables merchants to map Shopify metaobjects to Google Merchant Center attributes easily. Automatically send custom product details of your Shopify product data in a structured manner to Google and improve the performance of your Google Shopping ads.

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FEATURES

Enhance Google Shopping Feeds With Metaobjects Mapping

Use AdNabu to ensure that your Shopify metaobject data is accurately mapped to the correct Google feed attributes. Just select the correct data type, and AdNabu will update your feed accurately and automatically.

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Automated Product Sync

Send Rich, Custom Product Data to Google Automatically

Use AdNabu to map and sync additional structured product information stored in Shopify metaobjects, such as fabric type, sleeve style, etc., to the correct attributes in Google Merchant Center. Improve your feed’s quality and boost product visibility!
Map Metaobjects for both Products and Variants Easily 

Map Metaobjects for both Products and Variants Easily

Seamlessly map metaobjects for both products and variants from Shopify to Google Merchant Center. AdNabu helps Shopify merchants maintain accurate product details across products and variants in their Google Shopping feeds. 
Centralized Metaobject Management

Manage All Metaobjects Mappings from a Centralized Dashboard 

Use the Metaobject List view in AdNabu to manage all your metaobjects easily. You can view mapped fields, edit attribute connections, or even delete mappings from a unified dashboard without returning to the Shopify admin.
Enrich Shopping Feeds

Enrich Your Google Shopping Feeds with Custom Metaobjects

Custom metaobjects created in your Shopify admin can also be synced to AdNabu! Inside the app, you can map custom metaobject fields to compatible Google Merchant Center attributes based on their data type and send your structured product data without any errors to Google. 
Metaobject Feed Optimization

Optimize Your Google Shopping Feed With Multiple Metaobjects

Want to match multiple metaobjects and their fields to Google Merchant Center attributes at once? No problem! AdNabu allows you to match different metaobject fields to their respective attributes and send the entire product feed file to Google in one go! 
Enhance Your Google Shopping Ad Performance

Enhance Your Google Shopping Ad Performance

AdNabu allows you to send the product information stored in Metaobjects from Shopify to Google instantly and accurately! This helps to enhance the richness of your listings, and boost the performance and visibility of your Shopping campaigns!
Reuse Metaobject Fields Across All Relevant Products

Reuse Metaobject Fields Across All Relevant Products

Define metaobjects and their fields once in Shopify. Our app fetches these fields for every product where they are defined and allows you to map them correctly to Google Merchant Center attributes. This saves time and allows easy reuse across multiple products without manual edits.
Shopify feed optimization

Happy Customers

See why our customers love us.

Review stars
I’d like to express my appreciation for Priya from AdNabu for her outstanding support. She was incredibly patient, knowledgeable, and thorough in addressing my concerns. Priya provided clear guidance and ensured all my questions were answered promptly. Her professionalism and dedication made the experience seamless and stress-free. Thank you, Priya, for going above and beyond to assist me!
Review stars
What an amazing team of people at this company. It seems as if there are around 24/7 for support! Great app, great support, and great documentation which helps a lot.
Review stars
I want to extend a big thank you to Priya from AdNabu! Her support in setting up the Google Merchant Center and the app was absolutely exceptional. From the very beginning, she was professional, patient, and always ready to address my questions.
Priya explained every step clearly and ensured that the setup process went smoothly. Her expertise and friendly approach made the entire experience seamless and stress-free. Thanks to her help, I was able to get everything up and running quickly and am now well-prepared.
Review stars
We have just started using the app, but so far it seems to offer exceptional services and customer service. Neha was extremely thorough and clear with her support and even followed up with exceptional care. The AI features have instantly boosted our product scores from poor to good. We have a fairly basic plan but may find ourselves upgrading if our Shopify/Google Ads experiment begins to pan out.
Review stars
I highly recommend this app. Shagufta & her team were very helpful to get me setup & going. The app is really a big help to get your website noticed & more business. Without Shagufta I was lost on how to get my google account approved & my listings to show.
Review stars
We used the Nabu app to make bulk corrections to apparel product variants which had previously been tedious to correct in GMC.

Other features

Learn About Other AdNabu Features

AI Feed Optimization

AI Feed Optimization

Enhance your Shopify product feeds with AdNabu’s AI, powered by the GPT-4o Mini model.

Multilanguage and Multicurrency Feeds

Multilanguage and Multicurrency Feeds

Market your Shopify store globally with multilingual and multicurrency Google Shopping Feeds

Import and Export

Import and Export

Easily manage your Google Shopping feeds by exporting and importing product data as CSV files.

Frequently Asked Questions (FAQs)

Can I map multiple fields within one metaobject?
Yes. AdNabu lets you map additional fields from a single metaobject in one step. For example, you can map both Gender and base gender from the same metaobject, match them to the right Google feed attributes, and sync your enriched feed to Merchant Center with ease. Use the Add Fields option in the mapping modal to add each extra field before you submit.
Can I edit or remove a mapped metaobject in AdNabu?
Yes. You can edit or remove mapped metaobjects anytime from the Metaobject List view inside AdNabu. Change field connections, add new fields, or delete mappings as needed. When you delete a mapping, be aware that any values assigned to those attributes are also removed, and the app asks you to confirm before deleting.
Does syncing metaobjects require any manual steps later?
No. Once you map and save your metaobject fields in AdNabu, the app automatically syncs them to Google Merchant Center when you update your feed. The app sends the data to the correct attribute as long as the data type matches. You do not need to update them manually.
Can I use custom metaobjects in Shopify and AdNabu to send specialized product data to Google?
Yes. You can use custom metaobjects created in your Shopify admin directly within AdNabu. After syncing, map the fields of these custom metaobjects to the right Google Merchant Center attributes inside the app. This lets you send specialized product data to Google, which improves your feed quality and makes your listings more complete.
Can I map Shopify category metaobjects like Color, Material, and Size?
Yes. When you set a product category in Shopify, Shopify attaches category metafields for that taxonomy, and you fill in values like color or size in the Category metafields section. In the app, enable Product Metaobject, click Add Metaobject, choose the Shopify category metaobject, pick the field, and map it to the matching Google feed attribute. These appear in the mapping table marked with "(Shopify)" so you can tell them apart from custom metaobjects.
Which value does AdNabu send when the same attribute is set in more than one place?
AdNabu follows a fixed priority order when the same attribute has values from different sources. The order is Customization first, then Metafields, then Metaobject, then the default Shopify value. Any value you customize directly in the app takes precedence over a metaobject value.
What is the difference between metaobjects and metafields?
Both metafields and metaobjects are custom data types provided by Shopify. Metafields let merchants add extra information to specific products, orders, or customers. Metaobjects let merchants create structured content, like size charts or product highlights, that can be reused across multiple parts of the store.

Add Structured Data to Your Google Shopping Feed in Minutes

Use Shopify’s metaobjects and AdNabu’s smart mapping system to send rich, accurate product data to Google Shopping in just a few clicks.

Quick Data Structuring