Shopify Walmart Product Feed | AdNabu Custom Feed

Sell on Walmart With Shopify Data You Already Manage

Walmart.com draws 120 million unique monthly visitors. Put your products in front of them while your Shopify store stays the single place where you manage prices, descriptions, and stock.

Map Shopify Data to Walmart Item Attributes

Walmart groups items by Product Type, and each type comes with its own set of attributes. Store the type in a metafield and map the fields it needs, one row at a time.
Send SKU, product name, brand, price, and shipping weight straight from your Shopify fields.
Pull GTIN, UPC, or EAN codes from your Shopify barcode field, since Walmart expects a valid product ID for each item.
Use a static value for details shared across a whole category, so you set them once instead of item by item.

Build Stronger Listings Shoppers Trust

Support your Walmart listing optimization by reusing titles and descriptions you have already refined in AdNabu.
Send key features as separate bullet points from a metafield, so shoppers can scan the main benefits at a glance.
Include main and additional image URLs, so every Walmart product listing shows your full photo set.
Fill optional attributes like color, size, and material to help your items show up when shoppers filter search results.

Grow Visibility With Walmart Sponsored Products

Once your items are published, promote them in Walmart search results and on product pages through Walmart Connect.
Pick automatic or manual keyword targeting, then set the budget that suits your goals.
Accurate titles and attributes can help your ads appear for searches that match what you sell.
Campaigns are created and managed in Walmart Connect, separately from AdNabu.

Keep Your Walmart Item Data Ready to Go

Walmart Seller Center adds items in bulk through its own spreadsheet templates or through approved solution providers, so your feed gives you clean, organized data for either route.
Download the feed as an XML file or copy its URL when your catalog tool can read product data from a link.
Hit Sync after you update prices or product details in Shopify to refresh the feed.
Edit a saved feed with its settings intact, or remove feeds you no longer use.

Manage Walmart Alongside Google Shopping and 2,000+ Other Sales Channels

Custom Feed helps you prepare product data for over 2,000 marketplaces and sales channels, each in the format it expects.
Run separate feeds for Walmart, Amazon, and Etsy while your Google Merchant Center sync keeps running in the background.
Handle feeds for Bing, Facebook, Instagram, TikTok, Pinterest, Snapchat, and X from the same dashboard.
Rely on a “Built for Shopify” certified app that meets Shopify’s standards for performance, design, and merchant helpfulness.

HAPPY CUSTOMERS

See why our customers love us.

Easy to setup!

So far the app has been incredible easy to setup and customer service superb. This will make so much difference to our advertising abroad!

Le Club

Canada

The Absolute Best!

They went above and beyond to get my product listed and running on Google. I have tried for years and no one could help me, until I got the Adnabu app!

Millevita

Australia

Great App!

Able to change title listing is a major plus to help with SEO on Google Shopping, much better than the native shopify integration!

United States

Blade-Tech Holsters

24/7 for support!

What an amazing team of people at this company. It seems as if there are around 24/7 for support! Great app, great support, and great documentation which helps a lot.a placeholder text to demonstrate the visual.

Classic Horror Shop

United States

Really nice job!

I've been using the app for a while now and I still love its simplicity. Thanks to the app, I was able to get all my products approved. The app saved me a lot of time and, above all, nerves. Really nice job!

RoTe Place

Australia

Frequently Asked Questions

How do I sell on Walmart with Shopify using AdNabu?

Open the Marketplaces page in the app, click Custom Feed, and select Add Custom Feed. Name the feed, choose your country, language, and currency, and map the item attributes Walmart needs. After you save, open View Data Feed URLs to copy the link or download the XML file.

Is this a direct Shopify Walmart integration?

AdNabu prepares your product feed rather than connecting to your Walmart seller account, so your Seller Center settings and listings stay fully in your control.

Does Shopify integrate with Walmart?

Yes. Shopify Marketplace Connect can link a Shopify store to an approved Walmart seller account for listings and orders. AdNabu suits merchants who want full control over how their item data is shaped before it reaches Walmart.

What are the Walmart Marketplace requirements?

Walmart reviews every seller application. It typically looks for an established ecommerce track record, reliable fulfillment, valid business and tax details, and products that add something new to Walmart’s assortment. Check Walmart’s current seller guidelines before you apply.

Can I prepare my Walmart feed before my seller account is approved?

Yes. Your AdNabu feed does not depend on a Walmart account, so you can organize attributes, descriptions, and images while your application is under review and be ready to list as soon as you are approved.

Can I create feeds for Walmart Canada?

Yes. Add a country, language, and currency combination such as Canada, English, CAD to a feed, and map any attributes that differ for that marketplace.

Which AdNabu plans include Custom Feed?

Custom Feed is available on the Advanced and Plus plans of the Google Shopping Feed app by AdNabu.

Prepare Your Shopify Walmart Product Feed in a Few Simple Steps