Track User Behavior With Facebook Pixel On Your Shopify Store!

No, you don't. There's no pixel code to paste and no theme files to edit. You just need to enable the app embed block, which is the one required step for tracking to work. Go to Settings, select App Embed Block, click Setup App Embed Block, and toggle it on in your theme. Once it's on, the app handles event tracking on its own.

By default, no. Shipping and tax are left out because the pixel is built to report the total purchase value, which keeps your conversion data accurate and your ad optimization clean. If you do want them counted in the value sent to Meta, you can switch the shipping and tax settings on from the Settings section of the app.

Because the Homepage and Analytics pages aren't real time. They pull processed event data straight from Facebook, so there's a short delay between an event firing and it appearing in your dashboard. If you don't see activity instantly, that's expected, and the data will catch up shortly.

Yes, right from the Audiences page inside the app. Pick an ad account and pixel, then set the conditions that define your audience, such as visitors who hit a certain URL or triggered a specific event. The app will then populate the audience on Facebook for you, so it's ready to use directly in your ad campaigns without the need of opening Meta Ads Manager.