Redirect 404 Links to Active Pages Automatically

To preserve SEO rankings and improve user experience, send customers who land on a 404 error page to a valid target URL within and outside the Shopify ecosystem.

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Main Benefits

1

Fix Broken URLs

Redirect customers from a 404 page to a new, active page in a single click.

2

Migrate With Ease

Apply wildcard 404 redirects for multiple missing URLs that follow a pattern to a new destination.

3

Redirect a Customer within Seconds

Nabu Redirect Manager is known for its speed in logging a broken link automatically and redirecting it to a new URL of your choice.

8K+

Active Users

10M+

Products Being
Updated Daily from AdNabu

9+

Years In The Shopify Industry
Single 404 Redirects
Single 404 Redirects
Redirect Manager automatically detects any 404 page when a customer lands on it and shows it in the app. Merchants can provide a target URL of their choice and save the changes. In the future, customers are seamlessly redirected to the new URL whenever they visit the 404 page.

To ensure smooth 404 redirection, merchants must enable the App Embed Block in the app.
Sync Shopify Redirects
The app goes beyond the Shopify Redirects feature. It allows merchants to manage and ignore broken links, apply wildcard redirects, and more. Redirects applied in your Shopify store or the app reflect in both places.

Ensure you sync to Shopify Redirects after setting a target URL in the app to avoid issues.
Sync Shopify Redirects
Flexibility & Control
Flexibility & Control
Redirect Manager allows merchants to bulk select multiple 404 URLs and redirect them to a single active URL in one click. Alternatively, a merchant can ignore a particular URL and send it to the ‘Ignored’ tab. By doing so, the app will stop displaying that URL in the future, even if a customer visits the same broken page again.
Export/Import Broken URLs
Merchants can add redirects to broken links outside the app. You can download a CSV file on your computer, provide target URLs, save the changes, import it back into the app, preview it, and upload it. Upon refreshing the page, you should see new URLs for all 404 URLs within the app. 
Export/Import Broken URLs
Custom Redirects
Custom Redirects
The app allows you to add a custom source path (a 404 URL) and a new target URL. This option lets you add a redirect before a customer lands on your 404 page.
Wildcard Redirects
Wildcard Redirects is an advanced feature within the app that automatically redirects multiple 404 URLs to a new location. This feature is useful when migrating from a different e-commerce platform to Shopify. You can apply wildcard redirects to product pages, blog pages, etc., within or outside the Shopify ecosystem.
Wildcard Redirects
Auto-Detect Broken Links, Redirect Instantly
Identify broken links automatically, redirect customers instantly, enabling a seamless user experience.
Starting For
Free
Protect your SEO rankings and sales.
Install Now
Manage 404 Pages
Manage 404 Pages
Fix broken links automatically using single 404 and wildcard redirects.
Redirect Multiple Links with One Rule
Redirect Multiple Links with One Rule
Apply wildcard redirects for multiple broken links using a single rule, minimizing manual intervention.
Apply Redirects Outside Your Store
Apply Redirects Outside Your Store
Create redirects from one store to another and from one platform to another.

Happy Customers

See why our customers love us.

Rating Stars by client
It's basic, but works and is free! We've managed to redirect 575 URLs within a few days and it's improved our SEO organic traffic rapidly.
Fyre Direct logo
THE GLASS SLIPPER
United States
Rating Stars by client
I’ve been running my Shopify store for a while, and after updating my theme and cleaning up old collections, I noticed dozens of broken links causing 404 errors. It was starting to hurt my SEO and customer experience. That’s when I found 404/301 URL Redirects by Nabu, and honestly, it’s been a total lifesaver. The app is incredibly easy to use — it automatically detects broken URLs and helps you redirect them to the right pages in just a few clicks. No more manually digging through reports or trying to edit redirects one by one. Within minutes, all my old links were fixed, and my SEO performance improved almost immediately.
Hey Party logo
Shamo's
United States
Rating Stars by client
Had 663 404 errors showing in Google Search Console. Installed Nabu and it fixed ALL of them in literally 1 minute! No manual work needed. Highly recommended for any Shopify store with SEO issues, as well as customer support from Iram is appriciated.
Modern Metal Detectors
PATOYS
India
Rating Stars by client
Helpful
Gaboni Jewelers logo
Toddcraft
United States
Rating Stars by client
I could not recommend this app more.
I have had issues with dealing with meta help setting up my pixels and these guys fixed my issues within 20 minutes.Thank you so much team!
Easy app to use
The Siesta Club logo
Bananaway
Slovenia
Rating Stars by client
i use few app from Nabu , google pixel , facebook pixel and feed app, all of them working very good and are very usefullHelp center work fast and solve all problems, i recommend that apps.
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Funitopets
Poland

Frequently Asked Questions (FAQs)

Can I manage Shopify bulk URL redirects within the app?
Yes. The app allows you to bulk select multiple broken links and send them to a single active page in one action. For larger jobs, wildcard and RegEx rules match groups of URLs that share a pattern, so one rule can redirect hundreds of links at once. You can also export your redirects as a CSV, edit them in bulk, and import the file back in.
Is 404/301 URL Redirects by Nabu the best alternative to Redirect Ninja for Shopify?
For many merchants, yes, and the difference is clear when you compare the free and paid plans of both apps. Nabu gives you unlimited 404 link detection, dashboard metrics, unlimited redirect creation, and bulk CSV imports and exports at no cost. Redirect Ninja limits its free plan to 10 automatically tracked 404s, easy redirects management, and basic automatic redirects. So if your store is growing and you want full control over broken links without hitting a cap early, Nabu gives you far more from the start.
What makes AdNabu's Redirect Manager the best Shopify app for URL redirects and 404 pages?
Specifically, it is the app’s ability to combine automatic broken link detection with the flexibility to fix links at any scale.
The app catches every 404 error the moment a visitor hits it, then lets you redirect single links in one click, bulk select many at once, or apply Wildcard and RegEx rules for entire URL patterns. You also get dashboard metrics to prioritize links, two-way sync with Shopify redirects, and the option to redirect to pages inside or outside your store.
Plus, AdNabu’s app also carries the “Built for Shopify” badge, meeting Shopify's highest standards for performance, design, and integration.
Is this a free Shopify redirect app?
Yes. The app is free to install from the Shopify App Store, and the free plan covers unlimited link detection, dashboard metrics, unlimited redirect creation, bulk CSV imports and exports, and up to three wildcard or RegEx redirects.
If your store has extensive requirements, there is also an  Advanced plan at $7.99 a month that adds unlimited wildcard redirects, the AI redirect creator, and priority support.

Apply Redirects at Scale, Effortlessly

Automate the redirects' process with bulk actions, wildcard rules, and external redirects, to handle multiple broken links in minutes.

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