Fix broken links and 404 errors on Shopify without digging through reports. Nabu Redirect Manager catches every broken URL the moment a shopper hits it and sends them to a live page, inside or outside your store, so you keep the rankings and sales you've already earned.
Products get discontinued, handles get renamed, collections get merged, and old pages get deleted. Each change can leave behind URLs that still live in Google's index, in past emails, in ads, and on other websites. Shopify doesn't alert you when a shopper lands on one of them, so the damage keeps adding up out of sight.
When a page other sites link to starts returning a 404, the authority those links pass to your store stops reaching it.
Google gives every store limited crawl time. Each dead URL it revisits is time not spent on pages that can actually rank.
Old ad links, influencer posts, and email campaigns keep sending shoppers to pages that no longer exist, and most of them leave right away.
Moving from WooCommerce, Magento, or BigCommerce changes your URL structure, and hundreds of old paths can break overnight.
Nabu Redirect Manager catches these URLs the moment a shopper hits them and lets you point each one to a live page.
A 404 is the response your store sends when a page can't be found. A redirect is a simple rule: when someone asks for this old URL, send them to this new one instead. Search engines follow the same rule, so the new page picks up most of the value the old one had earned.
The hard part is knowing which URLs are broken. Shopify's admin doesn't list them, and Google Search Console only reports some of them, days later. Nabu logs every 404 from real visits to your storefront as it happens.
One to one redirects: Map a single broken URL to a specific live page. These sync to Shopify's own redirect list, so they stay active even if you uninstall the app.
Wildcard redirects: Catch every URL that follows a pattern, such as an entire old blog folder, and send them all to one new destination with a single rule.
RegEx redirects: Write advanced matching rules yourself, or describe what you need in plain English and let the AI Regex Wizard build the rule for you.
One to one redirects count toward Shopify's native URL redirect limit of 100,000 per store, or 20 million on Shopify Plus. Wildcard and RegEx rules run inside the app, so they don't count toward that limit.
Shopify's admin lets you create URL redirects by hand or import bulk URL redirects from a CSV file. What it won't do is show you which URLs are actually breaking, how often shoppers hit them, or fix a whole pattern of links at once. Here's the difference:
Shopify's redirect list is where fixed links end up. The best Shopify redirect apps handle everything before that: finding broken links, fixing them at scale, and keeping both lists in sync. That's the job Nabu was built for.
No developer and no theme code. Here's the whole setup:
Add the app from the Shopify App Store, then enable the App Embed Block in your theme settings. This switches on live 404 tracking and wildcard redirection.
As shoppers browse, each URL that returns a 404 appears in your Unresolved 404s list, so you see real problems instead of guessing.
Set a target for one link, select several and send them to a single page, or cover a whole pattern with a wildcard rule. Each fixed link is saved as a 301 redirect in Shopify.
Fixed links sync to Shopify's redirect list automatically, and redirects you add in Shopify show up in the app too. Changes take effect right away.
Bottom line: Every broken link gets caught, counted, and fixed from one screen.
Broken links rarely come from one big mistake. They build up every time your store grows or changes. Here's where Nabu helps most.
Moved from WooCommerce, Magento, Wix, or BigCommerce? Pattern rules map your old URL structure to Shopify's in bulk instead of one link at a time.
Retiring a product line? Send its old URLs to the closest match or the parent collection so shoppers and Google never hit a dead end.
Renamed collections or reorganized your menus? Catch the old paths shoppers still use and redirect them before your rankings slip.
Updated your theme or deleted old pages? Nabu surfaces every link that broke along the way, including ones Google hasn't reported yet.
Old Shopping ads, social posts, and email links keep sending traffic long after a page is gone. Redirect them so every paid click lands somewhere useful.
Using Shopify Markets? Geo Redirects detects each visitor's country and routes them to the right storefront, either automatically or through a popup.
A 404 that gets three visits a year isn't the same problem as one that gets hundreds a week. Treating them equally wastes your time, and sending everything to your homepage can backfire, since Google may treat irrelevant redirects as soft 404s.
Nabu shows how many visits each broken URL receives, so you can fix the ones costing you traffic first and choose a sensible destination for each.
Redirect 404 pages to relevant products, such as a similar item or the parent collection, never the homepage.
Use a one to one Shopify redirect so the link value passes straight to the new page.
Cover them with a single wildcard or RegEx rule instead of hundreds of separate redirects.
Send the old handle directly to the new one to keep existing rankings intact.
Move them to the Ignored tab if they have no traffic or SEO value worth keeping.
Always point a 404 to its final destination, never to another URL that redirects again.
Your dashboard tracks Broken 404 Links, Broken 404 Visits, Ignored Links, and Fixed Links over a rolling 30 day window, so you can watch link health improve month over month.
Right market, right currency, right language, from the very first page view.
Shoppers from abroad often land on your default storefront and see prices in the wrong currency. Geo Redirects reads each visitor's country from their IP address as the page loads and routes them to the Shopify Market built for them, so you don't need a separate geolocation app.
Auto redirect sends visitors straight to their market. Show modal asks them to confirm with a popup first, and it's the recommended default because it avoids the SEO risk of forced, IP based redirects. With Show modal you can:
Geo Redirects is included in the Advanced plan and needs at least one Shopify Market. Visitors from countries outside your markets go to a fallback country you choose.
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