One-Click Product Review Integration With Loox

Effortless Product Review Integration With Loox

AdNabu offers a simple and easy integration process with Loox, which allows you to ensure that all your verified Shopify product reviews are accurately mapped to the correct items in Google Merchant Center. Enhance the appeal of your Shopping ads and free listings by showing trusted review data that improves click-through rates!

Frequently Asked Questions (FAQs)

How do I initiate the AdNabu–Loox Integration, and what happens in the backend?

Before starting the integration, it’s important that all your Shopify products and variants have unique values for identifiers like GTINs and defined values for the MPN field. These values are required for Google to match reviews to the correct products and variants. Without them, the review mapping may fail or result in missing data.

To proceed with the setup, make sure you're using AdNabu’s Advanced Plan. If not, then upgrade and, inside AdNabu, go to ‘Settings’ → ‘Product Review’ and ensure that the ‘Use default ID format (shopify_{country}{product_id}{variant_id})’ is selected. Additionally, enable the option to ‘Use SKU as group ID format.’ Once this is done, the item group ID values in your Google Shopping feed will be updated to SKUs.

At the same time, you will need to configure the Loox app for Google Shopping integration. In the Loox settings, go to the ‘Google Shopping’ section. Under the Product IDs section, set GTIN to be included from 'Barcode' and MPNs from 'Product ID', and make sure that the correct product prefix is set. Also, enable the option to automatically sync reviews with Google Shopping. This ensures that Loox submits your XML review feed with correct identifiers to Google Merchant Center.

After completing these steps, generate a support ticket in AdNabu for product review integration from within the ‘Product Review’ settings by clicking on ‘Generate’. This will open a ‘Google Shopping Integration – Product Reviews’ form where you’ll enter your Shopify store URL, select Loox as your review platform, and include any notes if needed.

Once submitted, AdNabu will send your updated product feed to Google Merchant Center, while Loox will submit the review feed to the same account. Google will then take up to 14 days to review, approve, and map both feeds. After that, verified star ratings and review counts will begin appearing automatically on your Google Shopping ads and free listings.

Which type of reviews will the integration display on my Google Shopping Ads?

Only verified, product-level reviews collected via Loox will be displayed. These appear as aggregated star ratings (1–5 stars) along with total review counts on both Shopping ads and free listings.

Can I choose which product reviews appear on my listings?

No, you cannot. Google decides that. Merchants don’t have control over selecting or prioritizing specific reviews for Shopping ads or listings.

How are reviews matched to the product(s)?

Google handles the entire process of mapping reviews to the correct items in your feed within Google Merchant Center. Once both feeds are submitted, product feed via AdNabu and review feed via Loox, Google uses unique identifiers like GTIN, MPN, etc., to match reviews to the correct products and variants automatically.

Can I display my reviews on other marketplaces?

No. This integration supports Google Shopping Ads only.

Is there any fee/cost associated with integrating Loox.io with AdNabu?

No. The Loox integration is included as part of AdNabu’s Advanced Plan. There are no additional fees required for this setup.

What is Google’s Product Rating Policy?

Google’s Product Ratings program allows merchants to display aggregated star ratings (from 1 to 5 stars) along with total review counts in both Shopping ads and free listings. To be eligible, your store must have a minimum of 50 valid product reviews, and these reviews must be submitted to Google on a regular basis, either through a supported third-party aggregator like Loox or directly via Google Merchant Center.

Google uses unique product identifiers such as GTINs, MPNs, etc., to map reviews to the correct products. Reviews are only shown if they meet Google’s content policies and matching criteria. Once both product and review feeds are submitted correctly, ratings typically appear within 14 days.

Also, please note that ratings are only displayed in countries where Google Shopping ads and listings are supported.

How long does it take for the reviews to start displaying on my product listings?

After feed submission, Google usually takes up to 14 days to process and approve the review data. Only eligible reviews that follow Google’s policies and match correctly with your product identifiers will be displayed.

How long does the whole process of integration take?

Setting up the integration within AdNabu takes only a few minutes. Just make sure that in the ‘Product reviews’ feature in AdNabu, the ‘Use default ID format (shopify_{country}_{product_id}_{variant_id}) is selected, you enable ‘Use SKU as group ID format’, and raise a support ticket from the app.

Once that’s done and you have also configured Google Shopping review settings in the Loox app, AdNabu will submit your updated product feed, and Loox will send the XML review feed to Google Merchant Center. Google will then use the unique identifiers to automatically match reviews to the correct products and variants, which can take up to 14 days.

What other Product Review apps are available for integration?

Yes, along with Loox, AdNabu supports integrations with other major review platforms, including Judge.me, Opinew, Automizely, Stamped.io, Okendo, Yotpo, and Fera.ai.If you're using a different app not listed here, feel free to contact us at support@adnabu.com.

Our support and product teams will evaluate your request and check if integration is possible for your store.

What other Product Review apps are available for integration?

Effortless Product Review Integration With Loox

What Does It Do?

Smooth Integration

Increase Credibility Step By Step

Influence Purchase Decisions

No Technical Know-How Required

Loox Integration

Add Social Proof To Your Listings!

Easy Integration with 24/7 Support From Certified Professionals

Structured Product Feed Submission for Accurate Review Mapping

Show Star Ratings Across Multilanguage and Multicurrency Google Shopping Feeds

Enhance Your Shopping Ads With Star Ratings

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