Create a Shopify Rakuten Product Feed With AdNabu

Sell on Rakuten With the Shopify Catalog You Already Manage

Rakuten Ichiba connects more than 100 million registered member accounts, and merchants from countries such as the US, UK, Canada, Australia, and Germany can sell there directly. Reach those shoppers using the product details you keep in Shopify.

Map Shopify Data to Rakuten Item Attributes

Every Rakuten item sits in a genre, identified by a numeric Genre ID that is generally required when you register a new product. Store the right Genre ID in a Shopify metafield and map it in AdNabu.
Required product attributes usually change from genre to genre, so check the attribute list for each genre and map the ones your catalog needs, such as brand, size, or color.
Map JAN, EAN, or UPC codes from your Shopify barcode field to the Catalog ID, a product code Rakuten typically asks for when you register items.
Set product sales periods: Map Shopify product availability dates to Rakuten's sales start and end date fields to control when products can be purchased.

Prepare Stronger Rakuten Listings With AdNabu AI

Turn product titles and descriptions into sharper copy with AdNabu’s AI, which runs on the latest GPT models, and pass the results into your Rakuten feed as AdNabu fields.
Leave Automated AdNabu AI running so product data keeps improving in the background, within your allocated AI credits.
Pull keyword ideas from Google Keyword Planner to pick title wording people commonly search for.
Revise titles, descriptions, and product types across many products and variants in a single bulk edit, then carry the changes into your Rakuten feed.

Bring Your Feed Into Rakuten’s Listing Workflow

Rakuten stores manage listings through RMS, Rakuten’s merchant system, which generally supports bulk item updates through its CSV batch editing option and its Web API. Both are usually activated as options in your RMS account.
Copy your AdNabu feed URL or download the XML file, then bring it into the feed management platform or integration partner that converts your data for RMS.
Run a sync in AdNabu after price or inventory updates in Shopify, so the data your partner picks up stays current.
Revisit your mapping whenever you expand into new genres, since each one may call for different attributes.

Promote Your Rakuten Listings With RPP and Display Ads

Run RPP (Rakuten Promotion Platform) search ads, which place your items in the top slots of Rakuten search results for related keywords, marked with a PR label.
RPP generally works on a cost per click basis, so you set a monthly budget and pay when shoppers click.
Reach shoppers beyond search with Targeting Display Ads (TDA) and coupon ads that draw on Rakuten’s coupons and points.
Campaigns are typically managed through your Rakuten store account, separately from AdNabu.

Run Rakuten, Google Shopping, and 2,000+ Channels Across Regions From One Dashboard

Build custom feeds for more than 2,000 marketplaces and sales channels, each mapped to its own field requirements.
Keep Google Merchant Center synced while separate custom feeds serve Rakuten, Amazon, eBay, and other marketplaces worldwide.
Add Bing, Facebook, Instagram, TikTok, Pinterest, Snapchat, and X feeds from the same place.
AdNabu holds the “Built for Shopify” badge, which Shopify awards to apps that meet its standards for performance, design, and merchant helpfulness.

HAPPY CUSTOMERS

See why our customers love us.

Easy to setup!

So far the app has been incredible easy to setup and customer service superb. This will make so much difference to our advertising abroad!

Le Club

Canada

The Absolute Best!

They went above and beyond to get my product listed and running on Google. I have tried for years and no one could help me, until I got the Adnabu app!

Millevita

Australia

Great App!

Able to change title listing is a major plus to help with SEO on Google Shopping, much better than the native shopify integration!

United States

Blade-Tech Holsters

24/7 for support!

What an amazing team of people at this company. It seems as if there are around 24/7 for support! Great app, great support, and great documentation which helps a lot.a placeholder text to demonstrate the visual.

Classic Horror Shop

United States

Really nice job!

I've been using the app for a while now and I still love its simplicity. Thanks to the app, I was able to get all my products approved. The app saved me a lot of time and, above all, nerves. Really nice job!

RoTe Place

Australia

Frequently Asked Questions

How do I create a Rakuten product feed with AdNabu?

Open Marketplaces in AdNabu, click Custom Feed, then select Add Custom Feed. Name the feed, choose the country, language, and currency you sell in, such as Japan, Japanese, and JPY, and map your Rakuten fields. Save the feed and open View Data Feed URLs to copy the link or download the XML file.

Is this a direct Shopify Rakuten integration?

AdNabu prepares your Rakuten feed rather than connecting to your Rakuten store account. Your feed URL or XML file reaches RMS through the feed partner or workflow you choose, so your store settings stay in your control.

Who can open a store on Rakuten?

Rakuten Ichiba accepts merchants from a list of countries that includes the US, UK, Canada, Australia, Germany, China, Denmark, Belgium, Finland, New Zealand, Norway, Sweden, and Switzerland. Rakuten reviews each application, so check its current requirements before you apply.

Which language should my Rakuten feed use?

Rakuten Ichiba shoppers are mostly in Japan, so listings generally perform best in Japanese with prices in JPY. Map translated titles and descriptions from Shopify translations or metafields into your feed.

Which AdNabu plans include Custom Feed?

Custom Feed is available on AdNabu’s Advanced and Plus plans.

Create a Rakuten Product Feed From Your Shopify Store