Easily Optimize and Sync Shopify Products to Facebook and Instagram

A few requirements apply. Your store must use a custom domain (myshopify.com URLs aren't eligible), have a Facebook Business Manager account, and not be password-protected. You'll also need published products with essential details like title and description, active policy pages for Returns and Shipping, and clear shipping information for the countries you sell in.

Yes, all AdNabu apps are GDPR compliant (and CPRA compliant too). They rely on Shopify's mandatory privacy webhooks, so data is only collected on lawful bases such as contractual necessity, user consent, legitimate interests, payment processing, and legal compliance.

Yes. If any product is missing critical attributes like GTINs or titles, the app flags it so you can fix the issue before it affects approval in your Facebook catalog.

Yes. By default, every product is "opted in," but you can opt individual products out, or use the Blocklist feature to filter by collection or product type. Anything added to a blocklisted collection later gets excluded automatically, so you don't have to manage it manually.

Yes. The bulk edit feature lets you select multiple products, or even your entire catalog, and update them together, which saves a lot of time when managing a large Shopify product feed for Facebook.

Yes. The app supports localized feeds, so you can send region-specific versions of your Shopify Facebook product feed with the right language, currency, and pricing for each target audience. Set it up under Settings > Feed Settings > Localized Feeds.

Yes. The app lets you sync Shopify metaobjects to Facebook so you can map reusable, structured content to specific feed attributes. Enable metaobjects under Settings > Product Customization, then add a metaobject (referenced in a metafield), map its fields to the matching Facebook attributes, and submit.
Also, one thing to note is that when data overlaps, the app follows this priority order: in-app customizations first, then metafields, then metaobjects, then your default Shopify values.