Product Customization App to Boost Your Shopping Ads

Customize Key Product Attributes Directly in AdNabu

AdNabu enables Shopify merchants to tailor product attributes—such as titles, descriptions, and more—specifically for Google Merchant Center, without altering the data on their storefront. Any updates made in Shopify, including metafields, are automatically synced to your GMC feed, ensuring your listings stay accurate and up to date.

Extend Shopify’s Capabilities with AdNabu

While Shopify supports only basic product fields, it lacks the advanced attribute controls needed for optimal feed quality. AdNabu bridges this gap by unlocking Google-specific attributes to fine-tune your product listings for better performance in both paid ads and free listings.

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Learn About Other AdNabu Features

Keyword Suggestions

Keyword Suggestions tool helps you quickly discover the best search terms by pulling top-performing keywords from Google’s Keyword Planner for all your products.

Product Score

Each item in your store gets a score from 0 to 100 based on its ad readiness across platforms like Google, Facebook, and TikTok.

GTIN Fix

AdNabu’s GTIN Fix notifies you of any GTIN-relevant errors instantly and avoids invalid GTIN errors, ensuring accurate listings for your products.

Frequently Asked Questions (FAQs)

How do I use the product customization feature?

After installing the app, locate ‘Nabu for Google Feed’ on the left-hand side menu. Click on it to view all your products. If your products don't appear immediately, click the 'Sync Shopify' button. Once your products are visible, select a product of your choice to access and edit various attributes like title, description, etc., and start customizing them.

What product attribute fields are available?

AdNabu offers a variety of customization options for your products. You can enhance your listings with key fields like Title and Description, which are crucial for increasing visibility on Google Shopping ads. The platform includes essential fields such as Brand, Product Type, and Google Product Category for accurate identification by Google. Additionally, enhance your ads with Product Highlights, Details, GTIN, MPN, Availability, and Pricing, along with Material, Pattern, Size, and Color attributes.

AdNabu also supports features like Age Group, Gender, Condition, and Adult Content, as well as Multipack options. There are advanced attributes, including Size Type, Size System, Product Dimensions, Weight, and Tax Category. For shipping, you can specify details like Shipping Label, Weight, Dimensions, Handling Time, Transit Time, and Custom Labels for distinct categorization.

Does the data I enter on the AdNabu app reflect on my Shopify store? What If I want it to?

No, the data on your Shopify store remains the same. If you wish to update your Shopify store, you will have to do it manually.

Can I add my own product attributes?

No, you cannot add your own product attributes directly. However, you can use metafields for specific custom information, which can also enhance ad relevance.

For instance, if you're selling a backpack, you might not be able to add a unique attribute like 'Waterproof' directly. But you can use a metafield to include this detail. While such additions might not significantly impact click rates, they can be crucial for certain product categories and help you to describe your product's features accurately.

How does adding more product information increase my ad relevancy?

Google’s algorithm determines its ranking system and focuses on aligning search results with a user's query, even for ads with higher bids. A key element in this alignment is the relevance of the product information.

For instance, when someone searches for 'Blue Windbreaker With Reflective Strips,' Google scans the product data merchants provide. If your product data comprehensively covers the details the user is looking for, your product becomes a suitable match in the search results.

Does this feature work for other marketplaces? Will my ads perform better there too?

Yes, product customization is compatible with various marketplaces such as Facebook, Instagram, and others. It generates feed URLs that contain all the product customizations made earlier. This means that the feed URL you get is optimized with your product details and ready for use across different platforms. Using these optimized feed URLs can enhance your ad performance on these marketplaces as well.

Can I revert back to the original product information if needed?

Yes, you certainly can revert to the original product information since the data in your Shopify store has not been changed by AdNabu. For that, you can either use the Reset button or the Bulk Edit feature. With the Bulk Edit feature, you have to set the ‘Use Shopify's details’ to ‘Yes’ to reset the product information.

Additionally, for individual products, you have the option to reset various attributes, such as the product title and size. This 'reset' feature is located at the top right corner for easy access.

How does product customization impact my Product Score on AdNabu?

Customizing product details like title, description, and other attributes directly influences your Product Score on AdNabu. A well-optimized title and detailed description can improve your score, indicating better ad potential on Google Shopping. Remember, a higher score suggests your product is well-customized for online ads, potentially leading to more sales.

Can I use the customization features for products currently out of stock?

Yes, you can use AdNabu's customization features for currently out-of-stock products. Updating product information while they are out of stock can prepare them for immediate advertising when they become available again. This proactive approach ensures your products are ready to attract customers when they're back in stock.

Customize Key Product Attributes Directly in AdNabu

Access Google-Specific Attributes Not Available on Shopify

Customize Listings for Google, Meta, Pinterest, and More

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Extend Shopify’s Capabilities with AdNabu

Seamless Metafield Integration for Google Shopping

Customize Product Attributes for Google Merchant Center

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Learn About Other AdNabu Features

Keyword Suggestions

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GTIN Fix

FAQs

Frequently Asked Questions (FAQs)

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