Create a Shopify Target Plus Product Feed With AdNabu

Sell on Target Marketplace With Products You Already Manage in Shopify

Target Circle, Target’s free loyalty program, has more than 100 million members. Reach those shoppers on Target.com and the Target app with listings built from details you already maintain.

Map Shopify Data to Target Plus Item Attributes

Target needs an Item Type, Brand, Product Title, long description, and at least one image before an item can be sold on Target.com. Start each mapping with the item type your products fall under, since required attributes change from one type to the next.
Shape titles around Target’s recommended recipe: brand, size grouping, item description, item type, style or model number, size or color, and count.
Fill feature bullets from Shopify metafields so the Highlights section on each product page shows quick, scannable facts.
Send a 12 digit UPC for every item from your Shopify barcode field, as Target Plus validates UPC format before an item can go live.

Raise Your Target Plus Product Data Feed Quality With AdNabu AI

Run AdNabu’s AI, powered by the latest GPT models, for clearer titles and descriptions, then route them into your Target Plus feed as AdNabu fields.
Keep Automated AdNabu AI switched on so product content improves continuously within your allocated AI credits.
Draw on Google Keyword Planner suggestions to choose title wording that shoppers actually use.
Update titles, descriptions, and product types for many products and variants in one bulk edit, then carry the new values into your Target Plus feed.

Deliver Your Feed Through a Target Plus Integration Partner

Target Plus does not take flat file uploads from sellers. Listings, pricing, and inventory reach Target through one of its approved integration partners.
Copy your AdNabu feed URL or download the XML file, and bring it into the feed management platform or integration partner that connects your store to Target Plus.
Refresh the feed whenever Shopify prices or stock shift, so your partner always works from current data.
Fine tune your mapping for each item type as your partner surfaces errors from the Target Plus Portal.

Advertise Your Target Plus Products With Roundel

Promote your items with Target Product Ads, Roundel’s sponsored product format, in search results on Target.com and the Target app.
Launch Target Product Ads yourself in Roundel Media Studio, the self service tool Target built so brands of all sizes, including Target Plus sellers, can buy this inventory.
Work with Roundel’s managed service for broader formats such as display, search ads on other engines, social, and connected TV.
Target Product Ads use cost per click bidding in a second price auction, and all campaigns run through Roundel, separately from AdNabu.

Run Target Plus, Google Shopping, and 2,000+ Channels Across Regions From One Dashboard

Map feeds for more than 2,000 marketplaces and sales channels, each to its own field requirements.
Keep Google Merchant Center synced while separate custom feeds serve Target Plus and other US marketplaces such as Amazon and Walmart.
Add Bing, Facebook, Instagram, TikTok, Pinterest, Snapchat, and X feeds without leaving AdNabu.
AdNabu carries the “Built for Shopify” badge, Shopify’s certification for apps that meet its standards for performance, design, and merchant helpfulness.

HAPPY CUSTOMERS

See why our customers love us.

Easy to setup!

So far the app has been incredible easy to setup and customer service superb. This will make so much difference to our advertising abroad!

Le Club

Canada

The Absolute Best!

They went above and beyond to get my product listed and running on Google. I have tried for years and no one could help me, until I got the Adnabu app!

Millevita

Australia

Great App!

Able to change title listing is a major plus to help with SEO on Google Shopping, much better than the native shopify integration!

United States

Blade-Tech Holsters

24/7 for support!

What an amazing team of people at this company. It seems as if there are around 24/7 for support! Great app, great support, and great documentation which helps a lot.a placeholder text to demonstrate the visual.

Classic Horror Shop

United States

Really nice job!

I've been using the app for a while now and I still love its simplicity. Thanks to the app, I was able to get all my products approved. The app saved me a lot of time and, above all, nerves. Really nice job!

RoTe Place

Australia

Frequently Asked Questions

How do I prepare a Target Plus feed with AdNabu?

Open the Marketplaces page in AdNabu, click Custom Feed, and select Add Custom Feed. Name the feed, choose United States, English, and USD, and map the attributes for your item types. Once saved, open View Data Feed URLs to copy the link or download the XML file.

Is this a direct Target Plus Shopify integration?

No. AdNabu prepares the product feed and does not connect to Target’s Partners Online portal. Your integration partner manages that connection, so AdNabu fits in as the data preparation step before it.

Who can sell on Target Plus?

Target Plus is invite only. Target selects US based sellers whose products and service standards fit its marketplace, and applying through an approved integration partner can improve your chances of being considered.

Can more than one seller list the same product on Target Plus?

No. Target Plus allows one seller per UPC, so an approved listing is not shared with competing sellers of the same product.

Which AdNabu plans include Custom Feed?

Custom Feed is available on the Advanced and Plus plans of the Google Shopping Feed app by AdNabu.

Prepare Your Shopify Catalog for the Target Plus Marketplace