Frequently Searched as : Target Cost-Per-Acquisition Bidding, Cost per acquisition, Google Ads Cost-per-acquisition, Google Ads CPA, CPA, AdWords CPA, AdWords Cost-per acquisition, CPA Bidding, Target CPA
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This article explains what is Target Cost-Per-Acquisition Bidding, How it Works, Bid limit, Device Bid Adjustment and how to set Target CPA
Earlier Known as Conversion Optimizer, Cost per Acquisition (CPA) is smart bidding strategy provided by Google Ads (AdWords) It Optimizes the bids to get as many conversions for target cost-per-acquisition that you set for your Campaign.
Google Ads (AdWords) uses machines learning to automatically optimize bids for each and every auction.
Acquisition or Conversion could be many things, but generally, it is a click, app download, registration, form submission or sale.
Standard Strategy for Single Campaign
Portfolio Strategy for Multiple Campaign
Google Adwords uses Historical Data from your campaign and evaluates contextual signals such as the location of the user, Type of device, remarketing list, time of the day, etc.
Target Cost-Per-Acquisition finds the optimal Cost per Click (CPC) bid for each and every auction made by the user.
Conversion may go more than your budget target or may go less, but Google Ads will maintain and adjust your CPC equal to the target CPA that is set by you. These changes are because your actual CPA depends on various factors which aren’t under the control of Google such as Increased competition in ad auctions, changes in website or ads.
Bid Limit is not recommended by Google Ads (AdWords) as it confines to lesser opportunities for your ads to show up whenever and wherever required. But under limited budget and to monitor your bids closely, You can set the Maximum and Minimum bid so that your Target CPA doesn’t get exhausted.
Managing a large Ad spent is complicated and confusing, That’s why Google Ads(Adwords) has an option called as Automated Bid strategy
Automated Bid strategy comes in place when you are bidding on a large volume of keywords and have a huge budget but don’t have enough time to manage the individual campaign.
Note: when you’re on less budget and having enough time to manage individual campaign the best way is to go for Manual bidding option in Google AdWords.
Device Bid Adjustment is a feature provided by Google Ads(AdWords) to target users based on devices. You can set bid adjustments for Mobile, Tablet, and desktop.
Setting up Target CPA for your Campaign is Extremely easy, Let’s Go through the below steps:
Log In to your Adwords Account
Select Campaign Option and Click On Settings Tab
Click on All settings and Scroll down to Bid Strategy
Click on Edit option and then click change bid strategy
Select Dropdown- menu and select Target CPA
Enter Target CPA and Click Save
If you find this article/blog Interesting and informative you can subscribe to our Marketing expansion series and always know what’s trending on Google. Few other topics which may help are Difference between Google Ads(AdWords) Vs Google AdSense, Google Sheets Keyboard Shortcuts, Google Docs Keyboard Shortcuts.
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