19 eCommerce Marketing Trends that are Dominating 2020
eCommerce companies today are striving to thrive, remain competitive and efficient. Their top priority is usually customer experience. When it comes to eCommerce marketing trends online retail need to employ the best techniques.
Today, eCommerce business planning needs to adopt emerging trends in eCommerce marketing that will not fade away like fads. Marketing an ecommerce business planning needs the ecommerce marketing manager or ecommerce marketing coordinator to be on their toes. What may work today for their business might not work tomorrow.
What is trending in eCommerce marketing?
Companies must experiment with different marketing trends and tools to figure out what works best for them. Emerging trends include influencer marketing, virtual reality, and artificial intelligence. Marketers need to carefully choose the best-suited and latest eCommerce marketing trends for their brands.
Knowing your customers well is the most crucial deciding factor for the growth of any business. How they shop, what they buy and how they respond to marketing techniques applied by businesses is important. With eCommerce marketing trends purchase online will be smooth for customers.
So let's discuss some of the current trends in eCommerce marketing ideas in the industry.
Trend # 01: Mobile Devices
The entire market runs on mobiles in current times. Every consumer is on their tablets and mobile phones. It's important for brands to hit this market segment.
The pay-per-click marketing technique is a huge investment for all companies who want to be ahead in the long run. Mobile eCommerce is one of the major trends in eCommerce marketing that all online retailers swear by. This is a fact that each year all mobile transactions are increasing by a significant number.
Recent eCommerce Market research shows that the holiday sales season is a big time to capture customers. People are more attached to their mobiles compared to their computers. So it is just the right time for all businesses to be responsive to Mobile eCommerce.
Trend # 02: Voice Search
Whether at home, at the office or on the go, voice technology has smoothly entered our lives. Google has come up with some new guidelines which involve all the eCommerce stores to include text content. This would mean that all the companies should be on their toes optimizing their content for voice search.
Voice-enabled buttons will allow the capturing of a larger audience. To stay ahead of the competition, this emergent technology is a big Yes. From finding a nearby club, the best restaurant, hospitals to finding a song, we all depend a huge deal on eCommerce marketing trends voice assistants.
Businesses can use this technology in their search engine optimization (SEO) strategy. Using keywords and phrases that are best suited for voice search queries will bring the great results you want. This technology also helps people search by speaking into their smartphones or home assistant devices.
Google voice search going up in exponential numbers. It is crucial for businesses to understand this emerging trend and use it in their marketing strategy.
Trend # 03: Consumer Awareness
With the best eCommerce marketing trends, online sales of any business grow effectively which leads to increase spending on ecommerce marketing services. Increasing consumer awareness and loyalty is something that brands must never miss.
Building your brand online is not just about posting content. Trustworthy and transparent content is very important for brands to accomplish. Over one-third of online shoppers switch to a new brand if the previous one did not offer transparency. Consumer awareness must be a big part of any brand's marketing and communications plan.
A company can educate their consumer about its products or services and also about its performance. Consumer awareness plans should be well-designed for flawless consumer engagement and consumer welfare.
Consumer awareness programs must focus on some objectives:
Understanding the category of customers who are interested in the business's product
Building an effective marketing plan that advertises the product to the target customer group
Helping the prospective clients finding out the brand's products and services
Conveying the strengths and benefits of the products to your customers
Helping the customers understand how your product will solve their problems and garnering trust
Every organization operates in a competitive market. A target audience must understand a business's products. This will make them choose these products (single product ecommerce ) over a competing brand. Consumer awareness and transparency between business and clients are one of the top eCommerce marketing trends 2020.
Trend # 04: User Experience
User Experience is one of the upcoming trends in eCommerce marketing. Personalized web content should be on the priority list of any brand's digital marketing team. In eCommerce marketing trends online shoppers are the base of any brand's target audience.
As times are changing, it is crucial for companies to personalize their user experience. Increase user experience by:
Wowing the client with exceptional customer service
Fast and effective shipping methods
Ease of navigation on the website
Flawless checkout experience
Trend # 05: Customer Experience
Websites must target each unique person. They must ensure every prospective buyer sees the most relevant information. Minimize the number of steps to check out! The more steps you add, the less likely the customer will follow through with their payment. Keep prices and fees transparent. If customers see a last-minute change in prices, they will be annoyed.
Use user-generated content on your site. Your customers will be excited to see their photos on your site. You'll also have proof that people are enjoying your products. This will make more people buy them and keep coming back.
Trend # 06: Buying Experience
To personalize your webpage and deliver relevant products, consider these data points:
Add to it a well-satisfying CRM (Customer Relationship Management). For this, a business needs customer information from:
A marketer should engage with customers while they are shopping, and answer questions. This, in turn, will lead them to the cart and a successful checkout.
Trend # 07: Shopping Experience
After selecting a product and sending it to the cart comes optimizing the checkout page. Many online businesses focus on beautifying their front end but overlook client checkout experiences.
It's important that your first impression is perfect and convinces customers to browse and buy. But the overall shopping and checkout experience is crucial, too.
Trend # 08: Conversion Rate
To avoid abandoned carts and to increase consumer trust businesses must:
Keep their cart page and the entire shopping process quick and simple
Grab the user's email address early on in the page
Remove any distractions in the header and footer
Recognize IP address and changing the currency accordingly
Use trust seals and signals throughout the journey of the shopper.
Different payment options and digital wallets can add to a satisfying checkout experience. Getting your consumers to convert is the key to the entire checkout procedure.
Trend # 09: Content Marketing
Content marketing helps online brands to engage with their customers efficiently. It adds relevant information to products or services and then sells those products and services effectively.
Promote your content well. Use social media and your brand website to link to your blog. Use your blog to promote your social media in turn. Images and videos are well-loved by audiences. Make them unique and interesting, so customers always remember your brand.
Trend # 10: Product Recommendations and Product Content
The design of any webpage is crucial. Easy-to-navigate and pleasing layouts are an important aspect of digital marketing. Product content is just as important as great prices, fast deliveries, and pleasing design. The look and feel of the webpage are transformed by the content on the product description page. Here's how to improve product content and recommendations and increase sales conversions:
Through competitive analyses and identifying the basic styles
Studying and using trending keywords
Trying new trends
Trend # 11: Artificial Intelligence
Artificial intelligence and machine learning are the talks of the digital marketing industry. They are useful for any business and can be affordable. AI tools can be used to email product recommendations via machine learning. One of the most accessible parts of Artificial Intelligence is Chatbots, which:
Communicate with the customers instantly
Track the customers' behavior
Provide personalized answers to customer questions through machine learning
Trend # 12: Machine Learning
With machine learning, the eCommerce industry is all set to change. You can use machine learning to stop problems before they even occur. You can also customize search results based on past purchases and browser history.
On the tech side of things, machine learning can help detect fraud. They keep track of data over time, so when anything goes wrong, you're likely to get alerted. This way you can prevent retracted payments and purchases with stolen credit cards. In the long run, this will make customers trust you more.
Trend # 13: QR Codes
Any customer with a mobile device can scan these QR codes. QR codes are a recent technology. They can boost landing pages or engagement and drive traffic towards social media platforms. QR code encryption lends curiosity to the process. This can 'mystery market' your brand and lead to higher sales.
Here's how you can use QR codes in marketing:
Link a product packaging to your online store
Offer big discounts and gifts
Lead customers to your social media and content platforms
Link it to your feedback page
Trend # 14: Video Marketing
Social media is evolving and so is the role of videos. It's a fun way to capture attention and promote products. Every strong marketer must incorporate the video into the mix. Authentic content and value-adds will hit just the right chord with your audience. The first ten seconds of your video must be the best because customer attention is dwindling by the day.
A video is also SEO heaven. YouTube is the second largest search engine. It's owned by Google, which means any properly tagged video can make it to a search page. Entertaining, enlightening or educational - promote your products the fun way with videos.
Trend # 15: No Free Returns
Free returns can aggressively bring down profit margins and threaten the business. Businesses increasingly need to increase warehouse space, hire staff and more departments for returned products. In-Store or stricter return policy can nip this in the bud.
Trend # 16: Social Networks
Social network channels like Facebook have invested in the "Buy Now" option. This allows the consumer to buy the product without even leaving the social media platform. This customer-centric social selling can boost sales.
Trend # 17: Social Media
Social media attracts clients in huge numbers and in all age groups. If you want to stay in the long run, you need to be active on social media. The target audience today is spending more time on social media than on shopping or other sites. Any social media offering is a big magnet for traffic and sales.
Trend # 18: Influencer marketing
With social media on the rise, the focus of the audience has shifted to the digital landscape. This has resulted in the old ways of advertising becoming ancient. Brands are moving to influencer marketing. Businesses can capture attention through someone who already has their audience's ear.
It's important to build a larger following and a stronger brand reputation to leverage influencer reach. This eCommerce marketing trend is all about connecting, just like marketing is today. You can team up with influencers to offer:
Competitions and contests
Giveaways and getaways
Trend # 19: Impact of Amazon on eCommerce
The 'Amazon Effect' has hit retail practices and customer expectations. The e-retail business offers:
A vast selection of products
Easy and free returns
Prime subscriptions for faster deliveries.
The Amazon Effect has led retail into a big flux, especially brick-and-mortar outlets.
Remember- not every trend will suit your business. There are many trends out there- make sure you've picked the right one before you invest money. It needs to match your brand tone, image, and goals. It also needs to be engaging enough for customers to enjoy.
As with all trends in eCommerce Marketing, things start to fade after a point. Businesses need to revamp their strategy with every change. This is so that you'll always stay on top of your marketing game. It's also to show customers that no matter what trends, your product will always be in vogue!
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