WooCommerce is an open source e-commerce plugin for WordPress helping small to large sized businesses to create online shops. It is written primarily in PHP and like Magento and PrestaShop is self hosted. WooCommerce has been rapidly rising in popularity thanks to its simplicity to use and customize. aheadWorks puts the market share of WooCommerce at 23.7% easily making it the second most popular e-commerce solution. WooCommerce also has an active developer community continuously developing plugins and extensions extending the performance as well as capabilities of WooCommerce.
Once you have your awesome store ready with WooCommerce, it is time to export your product data to Google to start advertising in Google shopping. One can export the data to Google by creating a feed from existing products manually or by using WooCommerce plugins. There are several third party WooCommerce extensions for Google Shopping feed generation with varied level of customization as well as price points. Some of these extensions allows you to sync products automatically once they are added to your store as well. It is highly advised to sync products regularly as it will help Google to show near real time prices of your products as well as avoid showing your ads if the product is sold out.
AdNabu creates perfect shopping campaigns for your e-commerce store in WooCommerce easily in 3 steps. Our software looks at the data synced into Google merchant center and segregates campaigns based on your choice like brand, google product category or product type. These campaigns have separate ad groups for every single product allowing one to have very targeted bid on every single product. This strategy allows one to have device level bid adjustments at the product level ensuring the difference of conversion ratios in multiple devices are taken care of. New products are automatically synced with AdWords and campaigns are continuously optimized for maximum sales and conversions in WooCommerce.