How to Create Search Ads from Shopping Campaigns
Shopping campaigns create shopping advertisements from information in a stock feed, streamlining how you oversee and offer your items, keep track of their performance, and discover chances to develop your traffic through a search engine. They’re a great way to promote your products via shopping ads. When individuals search online for items, shopping advertisements make it simple to peruse a wide variety and discover high-grade imagery and important product data like brand and cost. Most companies use Google shopping to set up their search ads and Google promotes these to users.
Google shopping is a service provided by Google that permits consumers to look for, compare, contrast and buy products from retailers who have placed their pay-per-click ads. It works in tandem with Google Ads, which allows a business to create a product group or ad group for products they want to promote, using information from search queries and terms.
Google shows ads on a bids based strategy- businesses bid on relevant search terms, users perform a Google search for the item they need and the search engine shows matching ads based on the user search.
Is it possible to create search ads from shopping campaigns?
Yes, it is possible to create search ads from shopping campaigns. Shopping ads comprise of product details and these include product image price, merchant name and also uses data attributes from the product information submitted by the company in the merchant data feed.
Google Shopping’s Search Ads 360 supports search term reports and conversion statistics from Google Ads. Further, if you’ve linked with Google Analytics, then you can also view and monitor specific metrics for ads and conversion metrics for product groups.
Why do you need to create search ads from shopping campaigns?
Creating search ads from shopping campaigns makes it possible to continue engaging shoppers that have previously visited your site, next time they browse for products you sell. Creating search ads allows you to select the audiences that you would like to target. Setting up search ads from shopping campaigns with AdNabu will help make your campaigns more gainful and gives you an understanding of the search words that your products attract and the amount of money produced by your products.
Creating search ads enables companies to boost bids, enhance labels of the products and allows you to focus on the most profitable products to increase your shopping campaign’s performance and success.
How to Create a perfect search ad from shopping campaign
As mentioned previously, most e-commerce companies set up their shopping ads on Google campaign. Recently, Google shopping has become a branch of Google Ads (formerly Google AdWords), which also a venture on which retailers and other e-commerce businesses can advertise their products on Google.
Method # 1: The default way
Adding products on a Google campaign and creating search-ads from shopping campaigns is a detailed step-by-step process:
Step # 1. The first step to get products featured on Google shopping is to set up a Google Merchant Centre account. This merchant center is the repository for your products and their requirement information, based on which you can manage Google Shopping campaigns using Google Ads.
Step # 2. The second step to a perfect Google shopping campaign is to enhance photos of your product. Google Shopping uses the item feed you’ve uploaded to show on search results, yet it pulls the highlighted images from retail websites. Therefore, it's imperative to streamline the images of your products and postings on your own sites before you showcase them on Google Shopping.
Step # 3. After optimizing your images, you should create a product data feed. This product feed gives Google the essential information about your products. This is crucial data because it helps Google identify relevant products in yours and others’ feeds and display them when people enter relevant search terms around the items or their attributes.
Step # 4. Upon creating a product data feed, you must link your Google Ads account. This is essential because it is only through Google AdWords that customers can peruse your products.
Step # 5. After linking your Google Ads account, you can create a Google Shopping campaign to advertise your products. A campaign is created by inserting a campaign name, country of sale, and daily budget.
Step # 6. Another essential step to creating a shopping ad is to set bids on your shopping campaigns. By bidding, you will be paying for people to click on and look at your ads.
Step # 7. Finally, the last step of the Google Shopping campaign is to target and schedule your campaign. This is vital because it determines who will be viewing your product ads and when.
Method # 2: The AdNabu way
AdNabu is an AI-Based Google ads software that helps companies to gain profitable sales from Google ads. At AdNabu, they are experts of Google ads who have copious amounts of knowledge on features of Google Ads and the usage of these features to the full potential. They have efficient software that facilitates customers to upsurge their sales and reduce their cost of sale.
AdNabu helps you run ads for all of your several products and also helps to identify the best-performing ones. They also automatically set and update your targets and ads based on changing catalogs, deals and seasons. AdNabu also optimizes your campaigns despite constant change in products. It helps to track these changes and also incorporate them in the optimization of bids and ads.
If setting up a Google Shopping campaign seems a tough task, AdNabu has a streamlined and easier method of creating effective shopping campaigns.
Step # 1. Step one to experience an increase in your shopping and search ads by more than 30% is to connect your Google Merchant Center account and create a shopping campaign through AdNabu. The campaigns ran through AdNabu will aid in categorizing and optimizing the top-performing products, brand categories, product categories, and search terms and queries.
Step # 2. Using your shopping campaigns data, on AdNabu you can create search campaigns automatically for your best-performing products, searches, and categories. AdNabu helps ease the process of creating a search campaign with fully tailor-made options for you. AdNabu assists you by identifying searches for all available products and created single keyword ad groups. These searches can either be product-oriented or category-based.
AdNabu also helps to generate customized ad designs and templates for products from a merchant center directly from your website catalog data.
Step # 3. Finally, instead of setting bids on your own, AdNabu automatically adjusts the bids for your campaigns. The aim of this portal is to maximize sales and minimize costs.
Best Practices of Search ads created from shopping campaigns
Some of the best practices to follow to optimize your Google ad campaigns are:
Best Practice # 1: Optimizing advertising bids on Google Ads
This will help in boosting sales and will ensure a high return on investment. Increase your advertisement bids for all product or explicit keywords to impact site traffic. Set bids at a minimum scale level, considering device, location, and time.
Best Practice # 2: Scout and Optimize Effective Keywords
Use keyword development to look into and select high-conversion keywords to gain website traffic. Keyword development tools distinguish high and low ROI searches on search engines and increase them depending on the targeted traffic.
Best Practice # 3: Customize Ads for Shopping Seasons
Factor in festivals ad seasons in advance while optimizing your tools. Creating ads seasonally can help bring in changes in search volumes, keywords, and trends.
Best Practice # 4: Automate bidding
Bid strategies can help optimize your ad spend, manually or automatically. The manual process involves responding to changes in advertising strategies and products by manually adjusting bids. Search Ads 360’s automated bidding procedure makes this a lot easier and versatile. It can also automate the creation and management of product groups and location targets.
Best Practice # 5: Use Smart Bidding
This is yet another automated bidding feature that is focused on conversions and cutting costs. These strategies solely focus on generating traffic that is most likely to convert. For more specific business goals with fixed budgets and a target reach, Smart Bidding is highly effective.
Things to consider while creating search ads from shopping campaigns
A few additional things to consider while creating search ads are:
Consideration # 1: Visually-stimulating images
Keep in mind that these shopping campaigns are highly visual experiences. So, ensure that your product photos are of the utmost high quality. Avoid stock photos and low-resolution images. This not only applies to images you'll use in your campaigns but corresponding images on the landing pages you're leading users to.
Consideration # 2: Negative keywords
You can also add negative keywords to cut unwanted traffic and further streamline your ad reach. This also cuts costs on ad spend and hidden charges and can eliminate irrelevant search terms and users from your target.
Consideration # 3: Compelling titles
Another tip to keep in mind is that Google Shopping campaigns don’t use keywords to decide relevancy. Therefore, ensure that your titles and text ad copy are compelling and attractive. This is what finally pushes the user to click on your ad and become a potential customer.
There is no doubt that now, more than ever online shopping has gained immense popularity and many prefer to shop sitting at the comfort of their homes. Shopping campaigns have therefore helped to ease the experience of online shopping.
Whether you use Google Ads or AdNabu’s services to advertise your physical products, it would be helpful to add this Google Ads feature to your marketing repertoire. Not only will it help boost your website traffic, but it’ll also provide you with insights regarding the leads and sales you can target better and faster.