PrestaShop is a free open source e-commerce solution primarily developed in PHP. It is widely used worldwide by online shops and is available in 60 different languages. PrestaShop is self hosted like Magento and WooCommerce and can be hosted on most of the servers supporting PHP. In terms of market share, PrestaShop is the third most popular e-commerce software behind Magento and WooCommerce and ahead of Shopify. PrestaShop has an addons marketplace where developers can create plugins or addons which enhances the core functionality of PrestaShop. PrestaShop is usually praised as the easiest e-commerce software to install and start with. the memory footprint is low and the software can be run on servers with minimal infrastructure capabilities.
Setting up an online store using PrestaShop is easy and once it is done, time is ripe to sync the products data with Google to start shopping campaigns. There are multiple addons available in the PrestaShop addons marketplace with varying features and price range. The simplest ones allows you to export a product feed which needs to be manually submitted to Google. This is however inefficient and can cause data inconsistencies. It is highly recommended to use an addon which can automatically sync products with google merchant center thereby ensuring the prices are up to date and products which are out of stock are not shown in google ads or shopping.
AdNabu creates perfect shopping campaigns in 3 easy steps for your e-commerce store in PrestaShop automatically. Our software looks at the data synced into Google merchant center and segregates campaigns based on your choice like brand, google product category or product type. These campaigns have separate ad groups for every single product allowing one to have very targeted bid on every single product. This strategy allows one to have device level bid adjustments at the product level ensuring the difference of conversion ratios in multiple devices are taken care of. New products are automatically synced with AdWords and campaigns are continuously optimized for maximum sales and conversions.