Single Keyword Ad Groups Tool
Single Keyword AdGroup is a strategy that can help you measure the performance of each and every single keyword individually and bid the exact amount that each click is worth.
What is Single Keyword Ad Groups or SKAG?
Single Keyword Ad Group or SKAG, in short, is literally what the name suggests, it is Google Ads best practice where each ad group is assigned just one single keyword. Single Keyword AdGroup is a strategy that can help you measure the performance of each and every single keyword individually and bid the exact amount that each click is worth. When creating SKAGs, it is important to note that different match types of a single keyword are treated as different keywords. And all the different match types should be put in separate single keyword ad groups.
Why use Single Keyword Ad Groups?
Single Keyword Ad Group Tool
AdNabu's Single Keyword Ad Group Tool creates SKAGs for you automatically. Going through the historical data of your account, the tool identifies all the individual keywords, their long tail variations and also match types. The tool then creates SKAGs for the long tail variations and different match types. SKAG tool also procures approximate data for new keywords that have low historical data from similar keywords, thereby saving your time and effort.
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