14 Best PPC tools for winning

Google Ads 




There are multiple PPC tools which help an advertiser in managing their Google Ads campaigns. These tools help users in various steps like competitive research, budget estimation, landing page optimization, etc. We would be listing out the popular and useful tools for you in the following section.


  • PPC tools for Keyword research

  • PPC tools for Competitive research

  • PPC tools for landing page optimization

  • Other useful PPC tools 


PPC Tools for Keyword Research


Keyword research is a must before setting up your campaign. It helps in identifying and prioritizing the keywords which will be part of your ad campaign. It is a time consuming and elaborate processes and the PPC tools mentioned in the following section helps in reducing the effort to find the best keywords.

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Tool#01 - AdNabu


AdNabu can automate the keyword research for you. When you enter your landing page, AdNabu will automatically suggest relevant keywords which can be used to advertise the page. You can then select them as well as add new keywords. AdNabu will also automatically discover new long-tail keywords from this initial set of keywords.




Tool#02 - Google keyword planner


Google Keyword Planner is a free Google Ads tool for advertisers. It is like a workshop for building new campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.




Tool#03 - Keywordtool.io


Keyword Tool is one of an alternative to Google Keyword Planner. Keyword Tool helps to discover new long-tail keywords related to any topic.




Tool#04 - Google.com in an Incognito Window


You can discover auto-fill opportunities while searching in an incognito window. This will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in get left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.

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Tool#05 - Google Trends


Google trends show how often a particular search term is used by users relative to the total search-volume across various regions of the world.




Tool#06 - BuzzSumo


BuzzSumo majorly helps an advertiser by in identifying & analyzing what content performs best for any topic or competitor. Buzzsumo allows you to find the most shared content on a given topic/keyword or from a specific domain. You can choose the type of content you want (article, infographics, videos, etc.) and you can sort results by the major social network.





PPC tools for competitive research


Competition research helps you to understand competition’s acquisition strategy and sometimes their business strategy. Knowing about your competition helps in formulating your strategy. With the valuable information about your competition, you can estimate your budget and other critical information. The following are the tools that would be helpful in competitor analysis.

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Tool#07 - SEMrush


SEMrush helps to find top organic and paid competitors for a particular keyword in Google Search. It also helps you to find your competitors based on your target keywords. With that, you can identify the keywords your competition is targeting and corresponding ad copy.




Tool#08 - SpyFu


The main value proposition of SpyFu is to see or to "spy on" the keywords that competitors use and improve SEM and SEO strategies based on those. It also gives the cost per click and search volume statistics on keywords and uses that data to approximate what websites are spending on advertising. It also has a cool feature to download all of your competitors’ keywords.




Tool#09 - iSpionage


iSpionage is easy-to-use competitive intelligence tool. It provides accurate, up-to-date competitive intelligence information. It allows you to gain insight into competitors’ effective keywords, ad copies, and ad budgets.




PPC tools to optimize landing pages


The landing page is the web page on which a potential customer reaches after clicking an advertisement.

According to Compete.com, there is no faster, more efficient way to improve your return on PPC advertising spend than by improving your landing pages. In fact, it is possible that your competitors could be generating five times the ROI as you are with comparable messaging and spending.

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Following are a few tools which will help you to improve your landing page experience :


Tool#10 - Unbounce


Unbounce comes readily available with dozens of landing page templates and allows you to create your own templates. It is also integrated with HubSpot and MailChimp which helps in automating the engagement with the acquired leads.




Tool#11 - Instapage


Instapage offers almost all of the same important content builder features as Unbounce. It allows you to drag and drop elements in and out of your page, as well as to edit them just by clicking on them. You can quickly launch a page and easily replicate pages to A/B test and optimize for conversions.




Tool#12 - VWO


If you’re looking for a tool that has plenty of analyzing resources built, VWO is the best option. The landing page analyzer will give you specific data highlighting what works and what doesn’t. It has the same features as others - a Visual Editor to modify landing pages without having to know any coding.




Useful miscellaneous PPC tools


Tool#13 - Google Analytics


Google analytics tools are the most critical tool for any online advertiser. Understanding the tool and using it to your advantage, can make or break your company.

You should be able to see basic data out of the box like sessions, time spent, etc. On deeper analysis, you will be able to understand the user behavior which helps make better ads and landing pages for better conversions.




Tool#14 - Google Ads app


The Google Ads app helps you stay connected with your ad campaigns from anywhere, using your Android smartphone. You can easily view your ads’ performance on the go with this simplified companion to your desktop account.

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The above tools help in understanding your campaigns and your competition's strategy to some extent. Tools help you to more accurate with less effort in the least time spent. Above mentioned tools would be highly useful to any PPC advertiser. Do write to us if you think your favorite tool should be added to this list.

Some additional resources :


Need some additional resources for your PPC tool hunting?. Be sure to check out these resources which will help in your PPC tools research process.  

1. Finding the best PPC software for Google Ads.

2. List of best PPC tools for your Google Ads campaigns.

3. Ultimate Guide to the new SKAG Tool.

4. Dynamic remarketing for Google Ads.

5. How to use AdNabu to optimize your Google Ads accounts?