How to use AdNabu to optimize AdWords campaigns?

2018 April 03

AdNabu is an AdWords optimizing software. It is easy to use, for beginners and professionals alike. You can avail a 14-day free trial to see what AdNabu can do for your campaigns.


You can create Search campaigns, Shopping campaigns, Remarketing campaigns, create and push ads, optimize bids and generate keywords lists using AdNabu.


To start, link your AdWords account with AdNabu by visiting our website and logging in with AdWords. If you a first time user, you can use our free trial when you link your account.

AdNabu Home


Once you sign up, you can visit AdNabu's dashboard where you can find all the statistics of your AdWords campaigns.

AdNabu Dashboard

To create campaigns, follow the instructions below.

Search Campaigns:

Campaign Creation

From the tools menu on the left side of the dashboard, select "campaigns" tab. You will see a list of your existing campaigns. From the drop-down menu of "create" button, select "search" campaigns.
AdNabu Search Campaign

You will see a dialogue box which has five simple steps. Fill all the fields and complete all the five stages. Voila! Your search campaign is ready!

Watch AdNabu campaign creation video.


Keywords

Keyword selection is specific to search campaigns. You will be asked for a list of search terms in the second step of the search campaign creation process.

AdNabu Search Keywords

You have to type your list of root keywords that you want to target. AdNabu will create longtail variations of your root search terms and create individual ad groups for every keyword, and it's variations.

AdNabu follow the method of Single Keyword Ad Groups (SKAGs) where each keyword has a different ad group. Keywords are set under modified-broad, phrase and exact match types. We don’t use broad match keywords.

Learn about AdNabu Single Keyword Ad Groups

https://blog.adnabu.com/single-keyword-ad-group-introduction/

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Budget, Bids and Optimization

The third step of campaign creations is where you set your budget and initial bid for your campaign.
AdNabu Budget


You can change the bids by selecting the campaign and clicking on "push bids" button at the top of the campaigns table.

AdNabu Push Bids

You have to optimize your campaigns bids by setting up AdNabu optimization jobs. We strictly recommend all our customers to wait till there are 15+ conversions in the last 30 days before setting up optimization jobs.

To initiate an optimization job for a campaign, you have to select the campaign and click "optimize" button on the top of the campaign table.  You can view your optimization jobs by clicking "optimizations" tab from the tools menu on the left.

Watch AdNabu bid optimization video.


Ad Creation

During the campaign creation process, the fourth step is for ad creation. Here, you create an ad which AdNabu by default adds to every ad group in that campaign.
AdNabu Search Campaign

However, you can create separate ads for every keyword. From the tools menu on the left side of the dashboard, click on "ad templates" tab. You will see a list of your existing ad template. Click on the "create" button, and you will see a dialogue box where you can create your ad template.

AdNabu Ads

Watch AdNabu ad template creation video.


You can also edit and create URL templates.

AdNabu URL Template

Watch AdNabu URL template creation video.


Once you have created ads and URLs, you can push them by selecting the campaigns/ad groups/keywords and clicking "push ads" button at the top of the campaigns table.

Watch AdNabu pushing ads video.


Maintenance Jobs

For every campaign you create using AdNabu, AdNabu creates maintenance jobs automatically. Maintenance jobs are for Search Term Analysis. You can check these jobs by clicking on "maintenance" tab from the tools menu on the left.

AdNabu Search Maintenance Job


Search Term Analysis jobs add new keywords to your campaigns and create separate ad groups for each keyword. Maintenance jobs also segregate search terms. 

Watch AdNabu maintenance video.


Shopping Campaigns:


Merchant Center Linking

The first step to start off with shopping campaigns is linking your merchant centre account with AdNabu. You can do this by clicking on "have a merchant centre" prompt on the dashboard. You can link multiple merchant centres with AdNabu.

AdNabu Merchant Center Linking

Watch AdNabu merchant center linking video.

Campaign Creation

From the tools menu on the left side of the dashboard, select "campaigns" tab. You will see a list of your existing campaigns. From the drop-down menu of "create" button, select "shopping" campaigns.

AdNabu Shopping Creation

You will see a dialogue box which has three simple steps. Fill all the fields and complete all the three stages. Your shopping campaign is ready!

Watch AdNabu shopping campaign creation video.

AdNabu creates Single Product Ad Groups where each product has a separate ad group. SPAGs help you in setting product-level bids and optimizing device-level bids.

Learn more about AdNabu single product ad groups.

Product Selection

Once your merchant centre is linked, you have to select the products you want to advertise. You can pick some of your brands or all of your brands.

You can add more brands after the initial product selection and campaign creation. Select the "campaign group" from the campaign details page. Click on "extend shopping" button next to the campaign group title.
AdNabu Extend Shopping Campaigns

Campaign Priority

AdNabu automatically runs search terms analysis regularly based on which it creates three campaigns with low (p0), medium (p1) and high (p2) priorities. Keywords that have high ROI are in p0 (low) priority campaign; low ROI keywords are in p1 (medium), and p2 (high) targets unknown keywords.

Read campaign priority explanation article.


Optimization

We recommend you to wait till you see 15+ conversions on your shopping campaigns before you start optimizing. To set up optimization jobs, you have to select the "campaign group" from campaign details page and click on "optimize" button on the top of campaigns table.

Watch AdNabu shopping campaign optimization video.

Maintenance Jobs

AdNabu's maintenance jobs for shopping campaigns segregate search terms based on their ROI. After segregation, the jobs automatically add negative keywords lists to shopping campaigns.  Maintenance jobs are created automatically and they run every day. To check the reports, click on "maintenance" tab on the tools menu on the left of the dashboard.

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