How to use AdNabu to optimize Google Ads campaigns?

AdNabu is a Google Ads optimizing software. It is easy to use, for beginners and professionals alike. You can create Search campaigns, Shopping campaigns, Remarketing campaigns, create and push ads, optimize bids and generate keywords lists using AdNabu.

Activating AdNabu Free Trail Plan

Now you can avail a 14-day free trial to see what AdNabu can do for your campaigns.

To start, link your Google Ads account with AdNabu by visiting our website and logging in with Google Ads. If you a first time user, you can use our free trial when you link your account.

 

Activating_AdNabu_Free_Trail_Plan

 

Once you sign up, you can visit AdNabu's dashboard where you can find all the statistics of your Google Ads campaigns.

 

Adnabu_Account_Performance_Dashboard

 

How to create campaigns using AdNabu

 

To create campaigns, follow the instructions below.

 

Google Search Campaigns Using Adnabu

 

Google Search Campaign Creation

 

From the tools menu on the left side of the dashboard, select "campaigns" tab. You will see a list of your existing campaigns. From the drop-down menu of "create" button, select "search" campaigns.

 

Google_Search_Campaign_Creation

 

You will see a dialogue box which has five simple steps. Fill all the fields and complete all the five stages. Voila! Your search campaign is ready!

Watch AdNabu campaign creation video here.

 

Keywords for Google Search Campaigns

 

Keyword selection is specific to search for campaigns. You will be asked for a list of search terms in the second step of the search campaign creation process.

 

Keywords_for_Google_Search_Campaigns_AdNabu

 

You have to type your list of root keywords that you want to target. AdNabu will create longtail variations of your root search terms and create individual ad groups for every keyword, and it's variations.

AdNabu follows the method of Single Keyword Ad Groups (SKAGs) where each keyword has a different ad group. Keywords are set under modified-broad, phrase and exact match types. We don’t use broad match keywords.

Learn about AdNabu Single Keyword Ad Groups here.

 

Budget & Bid Optimization For Google Search Campaigns

 

The third step of campaign creations is where you set your budget and initial bid for your campaign.

 

Budget_Details_For_Google_Search_Campaigns_AdNabu

 

You can change the bids by selecting the campaign and clicking on "push bids" button at the top of the campaigns table.

 

Bid_Optimization_For_Google_Search_Campaigns_AdNabu

 

You have to optimize your campaigns bids by setting up AdNabu optimization jobs. We strictly recommend all our customers to wait until there are 15+ conversions in the last 30 days before setting up optimization jobs.

To initiate an optimization job for a campaign, you have to select the campaign and click "optimize" button on the top of the campaign table. You can view your optimization jobs by clicking "optimizations" tab from the tools menu on the left.

Watch AdNabu bid optimization video here.

 

Google Search Ad Creation using AdNabu

 

During the campaign creation process, the fourth step is for ad creation. Here, you create an ad which AdNabu by default adds to every ad group in that campaign.

 

Google_Search_Ad_Creation_using_AdNabu_Part1

 

However, you can create separate ads for every keyword. From the tools menu on the left side of the dashboard, click on "ad templates" tab. You will see a list of your existing ad template. Click on the "create" button, and you will see a dialogue box where you can create your ad template.

 

Google_Search_Ad_Creation_using_AdNabu_Part2

 

Watch AdNabu ad template creation video here.

 

Google Search Ad URL Template Creation using AdNabu

 

You can also edit and create URL templates.

 

Google_Search_Ad_URL_Template_Creation_using_AdNabu

 

Watch AdNabu URL template creation video here.

 

Pushing Google Search Ads using AdNabu

 

Once you have created ads and URLs, you can push them by selecting the campaigns/ad groups/keywords and clicking "push ads" button at the top of the campaigns table.

Watch AdNabu pushing ads video here.

 

Maintaining Google Search Ads using AdNabu

 

For every campaign you create using AdNabu, AdNabu creates maintenance jobs automatically. Maintenance jobs are for Search Term Analysis. You can check these jobs by clicking on the "maintenance" tab from the tools menu on the left.

 

Maintaining_Google_Search_Ads_using_AdNabu

 

Search Term Analysis jobs add new keywords to your campaigns and create separate ad groups for each keyword. Maintenance jobs also segregate search terms.

Watch AdNabu maintenance video here.

 

Google Shopping Campaigns Using Adnabu

 

Merchant Center Linking with AdNabu

 

The first step to start off with shopping campaigns is linking your merchant center account with AdNabu. You can do this by clicking on "have a merchant center" prompt on the dashboard. You can link multiple merchant centers with AdNabu.

 

Google_Merchant_Center_Linking_with_AdNabu

Watch AdNabu merchant center linking video here.

 

Google Shopping Campaign Creation Using AdNabu

 

From the tools menu on the left side of the dashboard, select "campaigns" tab. You will see a list of your existing campaigns. From the drop-down menu of "create" button, select "shopping" campaigns.

 

Google_Shopping_Campaign_Creation_Using_AdNabu

 

You will see a dialogue box which has three simple steps. Fill all the fields and complete all the three stages. Your shopping campaign is ready!

Watch AdNabu shopping campaign creation video here.

Single Product Ad Group Campaign Creation Using AdNabu

 

AdNabu creates Single Product Ad Groups where each product has a separate ad group. SPAGs help you in setting product-level bids and optimizing device-level bids.

Learn more about AdNabu single product ad groups here.

 

Product Selection Using AdNabu

 

Once your merchant center is linked, you have to select the products you want to advertise. You can pick some of your brands or all of your brands.

You can add more brands after the initial product selection and campaign creation. Select the "campaign group" from the campaign details page. Click on "extend shopping" button next to the campaign group title.

 

Google_Shopping_Product_Selection_Using_AdNabu

 

Campaign Priority in Google Shopping Campaigns with AdNabu

 

AdNabu automatically runs search terms analysis regularly based on which it creates three campaigns with low (p0), medium (p1) and high (p2) priorities. Keywords that have high ROI are in p0 (low) priority campaign; low ROI keywords are in p1 (medium), and p2 (high) targets unknown keywords.

Read the campaign priority explanation article here.

 

Optimizing Google Shopping Campaigns using AdNabu

 

We recommend you to wait till you see 15+ conversions on your shopping campaigns before you start optimizing. To set up optimization jobs, you have to select the "campaign group" from campaign details page and click on the "optimize" button on the top of campaigns table.

Watch AdNabu shopping campaign optimization video here.

 

Maintaining Google Shopping Campaigns using AdNabu

 

AdNabu's maintenance jobs for shopping campaigns segregate search terms based on their ROI. After segregation, the jobs automatically add negative keywords lists to shopping campaigns. Maintenance jobs are created automatically and they run every day. To check the reports, click on the "maintenance" tab on the tools menu on the left of the dashboard.

 

 

About AdNabu

AdNabu helps improve sales in Google Ads. if you are running search, shopping or display campaigns in Google Ads, Our software will be able to increase your sales. Sign up today for a 14 day Free trial