Dynamic search ads are
keyword-less search ads that Google generates based on the search query
and your website's content. Google uses its organic crawlers to scan
your website content for the search terms. Once matches are found,
Google creates an appropriate headline based on the search query and ad
text based on your most appropriate landing page.
Using dynamic search ads, you can promote your new products/services or the existing ones on the go without having to create exhaustive keywords list.
Dynamic Search Ads can help advertisers stretch their keyword-based campaigns to reach a bigger audience. And with the growth in traffic, better return-on-investment (ROI) can be expected. As the campaign creation is easy using AdNabu, advertisers can target a vast number of queries. Thus, casting a wider net. Dynamic search ads let you target individual product categories, different web pages on your website or your website as whole. You have complete control over your campaigns and targeting.
All shopping users can use AdNabu to launch DSA campaigns. AdNabu creates single URL ad groups (individual ad group for each product) using your Merchant Center data. Single URL ad groups are the best way track the performance of individual products and their optimization. This process is automated to save time and effort. And the slightest of the errors that can prove costly are avoided.