Best PPC Software to Use in 2022




The best PPC marketing software is one that runs itself. It’s true. Marketing software only succeeds if they’re hands-free, requiring very little monitoring but delivering great results day after day. It also generates good revenue, justifying the initial time and effort put into setting it up. 

Pay Per Click Software effectively puts you miles ahead of the competition while still keeping your head in the game. Today’s PPC software has the ability to automate tedious tasks that once frustrated the life out of marketers having to navigate Google Ads and Google Analytics in hopes of some results. Using this software, marketers can take their hands off the wheel while still having complete control over every nuance of the software and managing PPC results.


Why you need PPC Software to Drive Success?

Investing in great PPC software can give you a bang for your buck, as they automate tiresome processes while keeping the reins in your hands. Using PPC software has been shown to have measurable benefits, not least because of the invaluable analytical insights it provides about the health and success of your PPC campaign (or other ads campaigns).

Here’s why you need PPC Software:

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Need#01: Saves time on keyword research


One of the most time-consuming requirements while setting up PPC campaigns is finding the right and relevant keywords. Good PPC software take this off your hands, automating the process of finding high-volume, long-tail keywords to choose from for your campaigns.


Need#02: Manage multiple PPC advertising platforms


In a single spread, PPC software allows you to manage ads across multiple platforms including Bing, Facebook, and Twitter. Due to this tool, there’s no need to switch between platforms to keep track of campaigns, which could prove to be cumbersome and financially taxing.


Need#03: Boost ROI


Another perk of investing in Google shopping feed software is that many sub-tools built into them are efficient in boosting ROI. Even the more basic software has performance grading features as well as identification of high- or low-performing keywords which may cause leaks in ad campaigns’ budget.


Need#04: Reduce costs


Managing PPC campaigns requires accounting for a separate marketing budget altogether, including costs of SEO experts, research and implementation. Hiring external agencies to prepare strategies from scratch could also prove to be quite an expensive endeavor for low-budget setups.

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Need#05: Channel keywords into groups


To be able to craft effective strategies, it’s important to narrow down on keywords and streamline them into groups. Based on these, ad groups can be created that specifically target search terms keyed into search engines by users who may be interested in your products or services.


Where you may experience hurdles in deciding your PPC software?


Starting off with a PPC software is not without its hiccups. As with anything that involves automation, even PPC software can do more harm than good when not used in the right manner. For basic and more complicated automated tasks, a PPC software will easily take some load off your shoulders. When it comes to PPC advertising analysis and strategy-making, however, it’s always important to look at PPC software as a supplementary aid to SEO experts. 

Automated software works largely on structures that have been outlined for it, so it is crucial that the steps and requirements fed into the tool are bullet-proof in the first place– only then can positive results come of it.


Keyword Research and Organization– the Linchpin of PPC software


For a Google Ads campaign to be effective and returns-oriented, keywords are key– the more relevant they are, the more likely your campaign will succeed. To a certain extent, the right keywords can be manually picked out, streamlined, used in-text ads and monitored. However, imagine if this number goes up to a few hundred or even thousands– you’d be swamped. 

It’s also worthy to consider the thousands of search terms that are entered into. Search engines every day– chances are many of them are highly relevant to your campaign, but searching for these ones specifically is an uphill task. Ignoring these terms could hurt your campaign, too, because in effect you’re wasting potential leads to your landing pages and falling far below the quality score you could’ve gotten with an organized, automated keyword tool.

This is where PPC software can come in. The software can analyze and implement thousands of relevant search terms in one go, without the need for manual intervention. A good PPC software will allow you to gather these keyword insights as well as proffer automated keyword suggestions, making it that much easier to identify match type keywords of any kind. 

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PPC software ties in seamlessly with your Google Ads PPC account, while it will help you create ad campaigns within a few clicks. Using the suggested keywords, you can put together a campaign that’s further set to your requirements, to deliver the results you desire.

This also reduces the need for switching between multiple accounts– as all your data and capabilities are spread across one dashboard, you’re more likely to spend a good time in actually making campaigns and tracking results than wasting it on navigating between tabs and software.


PPC Software as a Bridge Between Machine Control and Planning


Success with pay-per-click automation means, at the correct moment and with the correct instruments, automating the correct elements of your PPC campaign. Personal decision making is aided, never hindered, by any award-winning successful PPC software. While it’s easy to set up, there are always people on hand to help you navigate the software and answer technical questions before you make important decisions. 

It doesn’t matter how small or large your business is– the beauty of PPC software that it’s as granular and as scalable as you want it to be. It reduces the need for human resources, allowing companies to carry out efficient budget management without having to look at external agencies, get freelancers on board or even consider hiring internal personnel dedicated to this. 

Jumping into any new software or process of management requires a lot of thought­ we understand this, so we’re excited to have you test out our PPC Software in two ways:

  1. Sign up for a free trial.

  2. Schedule a live demo

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What is inside my free trial?


Put simply, it’s the best way to see our PPC software in action without committing to it. We understand how hard it is to balance several factors to ensure the health of a campaign, and rushing into a decision could do more harm than good later.

With our 14 days free trial, you can get 14 days of full control over the PPC software to tinker and play around with– no credit card required. 

We’re confident that once you get the hang of the software, you’ll see how many benefits you can reap with its use and be excited yourself to integrate it into your marketing structure. The core benefits are many, including ad testing and process understanding, but the ripple effect of integrating this software will be just as positive.

There are other experiments you can run while signing up for a free trial. If you’d like to see how the PPC software fits in with SEO marketing campaigns, all you have to do is request one of our experts to give you a demo. If you’d like to do a little research on the ecosystem of digital marketing on your own, have a look at our helpful demo videos and Knowledge Base.

To understand how this software worked for other clients (hint: it worked wonders), our handy case studies will explain the process and the results.

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Answering some frequently asked questions


There are probably a lot of questions running through your head, so we’ll take a leap and answer a few to get the ball rolling:


1. How much your software costs?


We offer three separate plans, based on what your needs and budgets are. While signing up for a free trial, you can consider the pros and cons of each package to deem what’s the best fit for you. 

The ‘Evolve’ plan packs the highest number of features and is targeted at multi-store businesses. For start-ups and SMEs looking to get started or slowly expand, the ‘Growth’ and single-store ‘Evolve’ plans are perfect.


2. Can I upgrade or downgrade?


If once you’ve settled for a plan, you believe its features aren’t broad enough for you, or even that they’re too broad, don’t worry. All you have to do is raise a ticket and we’ll prioritize looking into the same for you.


3. How can I contact you?


We’re always on hand to help you during your trial period, when you want to upgrade and during your plan period. To schedule a demo, follow through this link and book an appointment with one of our experts. If you just have quick questions, drop us a line over email or chat– we’ll respond to you within a day.


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4. How to learn more about AdNabu?

If you’re looking to test the waters first and read up on our software, our Knowledge Base will come in very handy. It’s also where you’ll find more information on our free trials, documentation and the more technical features of the software.


Some additional resources :

Be sure to check our other PPC Software related articles listed below

1. Best PPC Software for your Google Ads campaigns.

2. Top 14 PPC Tools for better ROI.

3. Ultimate Guide to AdNabu SKAG Tool.

4. Dynamic Remarketing for Google Ads.

5. How to use AdNabu to the fullest?