Explore, Analyze, Monitor & Convert More Sales Lead Through Sales Analytics

2018 Sept. 20

Sales Analytics

Every organization flourishes only when there are consistent customers coming to you be it  new customers or repeated customers and the magic to maintain this is by communicating & servicing to your customer on regular basis and one-stop solution for maintaining this is Salesforce’s CRM (Customer Relationship Management)

In this article, we will explain what is Salesforce, Why choose Salesforce, What is CRM, Usage of CRM, Benefits of CRM.

Introduction to Salesforce

Salesforce is the pioneer and innovative company behind the world’s first CRM Platform (Customer Relationship Management). The software is cloud-based, hence doesn’t need an IT Expert team to set up or manage - you just need to log in and start using it

All Salesforce products operate solely on the cloud so there are no expensive setup costs, no maintenance, and your employees can work from any device with an internet connection - Laptop, Desktop, Tablet, and Smartphone. Salesforce’s CRM is easy to use, flexible for all category of enterprises. Such as small, medium and large enterprises.

This strategic approach has made Salesforce’s cloud-based software #1 in the world of CRM system. Salesforce’s CRM is not only confined to sales & marketing. The platform enables you to manage all the interactions of your prospects and customers, therefore you can expand and succeed in business. That’s why we refer to it as the Customer Success Platform.  

Explore 5 Ways Salesforce creates the best value in CRM Platform.

  1. Innovation:
    Persistent world class Innovation. Which Includes Artificial Intelligence, Mobile-first CRM, Analytics and elite performance.

  2. Platform:
    The Platform has over 3,000 Pre Integrated apps on app exchange

  3. Productivity:
    Advance productivity to blazing speed. Customers report a 39% Increase in sales productivity

  4. Mobility:
    Operate your entire business from one specific mobile app. Customers report 40% Increase in productivity with Mobile

  5. Community:
     Contribute and expand with 2.3 Million plus Trailblazers in the community.

The Product offering of Salesforce

Salesforce Product Offering

Let us understand Sales Analytics in detail.

Under Einstein Analytics option we will discuss more sales analytics.

The features of sales analytics are as follows:-
  • Very Easily add and include Sales Cloud data

  • Monitor trends in your pipeline.

  • Visualise and experience sales faster with preloaded dashboards.

  • Take actions without leaving the application.

What do you mean by CRM?

CRM stands for “customer relationship management”. and it is a software from Salesforce that stores customer contact information such as name, mobile number, address, email and maintains a track of customer activity such as phone calls, website visits, the behavior of users on the website and many more activities.

CRM Usages
  • The Entire team can be connected to any device.

  • Actively tracks, monitors and manages customer information.

  • Repetitive tasks are simplified and let you focus on leads

  • Brilliantly captures customer emails.

  • Highly flexible & Customisable as your business grows.

  • Provides instant insights and recommendation

Benefits of Using CRM
  • You’ll explore more leads, close more leads, maintain more customers and expand your business

  • CRM helps you simplify complex processes and automate your manual process & lets you focus on the business

  • A Single place to store all customer information meaning your conversations are always relevant, personal and up to date.

  • Salesforce customers report 43% better marketing ROI, 45% higher customer satisfaction and 37% more sales revenue.


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