Discover How My Client center (MCC) can help simplify managing multiple Google Ads(AdWords) accounts

2018 Nov. 13

My Client Center

Let’s discuss My Client Center (MCC) and get to know how easy it is to manage multiple accounts of Google Ads(AdWords), We are here to discuss My Client Center and how it would be easy for us to manage multiple accounts of Google Ads(Adwords). How it can help big organizations and agencies, how we can create an MCC account? 

What is the My Client Center?

My Client Center(MCC) is popularly known as the umbrella account used for managing multiple Google Ads(AdWords) accounts without logging in and multiple times into individual accounts. It features a linked system which allows regular Adwords accounts to be connected to a single Google Ads(AdWords) account. We can use this powerful and essential tool if you have more than one Google Ads(Adwords) accounts from clients or within the organization. This is generally used by third-party agencies who have to handle many clients under them. The idea for this account is to see entire information for all the accounts in one place, manage them without getting confused with the single login system.

How does the MCC account help big organization and agencies?

When we use the MCC account, we will be able to organize different accounts in an efficient way. With this, if we want to make changes in multiple campaigns for different accounts, MCC account is a perfect solution for organizations and agencies having multiple clients to handle.

How to Create an MCC account?

Creating an MCC account is really easy. You just have to follow the step by step procedure mentioned below,

  • First, visit the official page of My Client Center in Google Ads(Adwords).

  • Then click on “Sign Up Now” and enter your “E-mail address” (as shown below).

mcc step 1

  • Start with giving a name to that account and then select any of the options as per your requirement i.e. how you want to use that account.

  • It will ask you to select your “Timezone” and “Location”.

  • Later, It will ask you to select the “Currency” as per your requirement

other steps.JPG

  • You have to Accept the “Terms and Conditions” to proceed further.

  • After Clicking on Save button available on the screen your MCC account will be created.

Points to be noted while creating an MCC account:

  • The E-mail address that you used while creating an MCC account shouldn’t have an existing account in Google Ads(Adwords).

  • Be careful before you select the time zone because you won't be able to modify it later.

  • Once currency is selected and saved it cannot be changed later.

How to Link MCC Manager Account to Adwords Account?

Now that we have created an MCC account, linking the Google Ads(Adwords) account to MCC is very simple. It hardly takes a few minutes to request and get the access to your Client’s Google Ads(Adwords) account. After getting the access to your clients to account you don't need to login into their Adwords account. You can now directly create and control all the campaigns of your client from the My Client Center manager account.

Follow the below steps to send an approval request to the client for managing their Google Ads(Adwords) account from MCC:

  • First of all, you need to log-in to your MCC account.

  • Next step is you need to click on “Link Existing Buttons” which will be next to the “create account” button

  • Now you have to enter the “Google Ads(Adwords) ID” of the client. Then Click on continue

  • Once you enter the Google Ads(Adwords) ID, the client will receive a request in the Adwords account to accept the request.

  • The client has to accept the request which will appear in their account access settings of Google Ads(Adwords).

How do Google Ads(AdWords) manager campaigns help in better Google ads campaign management?

Google Ads(Adwords) manager Campaigns help in better Google ads campaign management as it is really convenient for agencies to use a single login to see the performance of multiple clients campaigns. As an advertiser allowing the agency to access your AdWords account through MCC is the most effective way as they can also help in campaign audit. The added feature is the ability to set up alerts and email notifications across different clients. Other added feature is Manager Defined Spend(MDS) which allows account managers to control budgets for different accounts.

What are PPC Project management tools? and how to use them.

There are many PPC tools which help an advertiser for managing their Google Ads(AdWords) Campaigns. These tools help advertisers in various steps like Campaign creation, competitive research, budget estimation, landing page optimization etc. I will be listing some of the Google tools for PPC management.

  • AdWords Editor:
    Publishers working on large campaigns or across multiple Google Ads(AdWords) account can use AdWords Editor for bulk edits and optimizations.

  • Google Keyword Planner:
    It is a free version Keyword Tool generator which helps to generate keywords for every search term.
    Google Trends: It is a free service provided by Google that displays how many times a specific keyword, subject, and phrase has been searched on Google over a period of time.

  • Google Analytics:
    It helps to understand your customers, their needs and improves your business.


Today, we discussed Google Ads(AdWords) My Client Center and got to know a powerful tool to manage multiple Google Ads accounts.

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