List Of Google Penalties & How To Recover It

2018 Oct. 05

Google Penalty
Google penalty happens when users do not follow the rules given by Google and then pay for it, Let’s understand it in detail

In this article, we will explain how to recover from every type of Google penalty.

The aftereffect of receiving a manual action can be destructive: Lost traffic, loss of organic search visibility and revenue cut. Once you’ve been encountered by a manual penalty from Google, what should you do? In this article, we will explain how to recover from every type of Google penalty.

But first, let’s understand Algorithm vs Penalty

A lot of misunderstanding surrounded by Google penalties. The major one is mistaking an algorithm for a penalty.

Top-profile updates like Panda and Penguin are not actually penalties, they are algorithms. Algorithms depend on a set of rules and calculations to naturally deliver the best-desired outcome. In the case of Penguin and Panda, the end result for Google is to reward websites in the search results that meet their “quality standard”, as defined and mentioned by webmaster guidelines.

Google on other hand deploys an army of human reviewers to manually review and rate websites that slide through the algorithms but do not meet Google’s quality standards. But being on the other side of algorithm .i.e wrong side is definitely a penalty. The overall result can be mentioned above Lost traffic, loss of organic search visibility and revenue cut.

Knowing the difference between having your website impacted by a manual penalty vs provoking an algorithm is essential. It regulates how to proceed in terms of creating a recovery strategy. The most eminent difference in dealing with a penalty vs dealing with an algorithmic act or event is the need and opportunity to interact with Google directly.

A penalized website by Google will receive a manual action report through Google Search Console. Once the violation is fixed, you need to explain the origin of the problem and the resolution in a “Reconsideration Request”.

Types of Google Manual Action

  • Hacked Site
    Hackers are always consistently looking for exploits in Wordpress, Wix and many other content management systems to infuse malicious links and content. This is generally cloaked and hard to find & fix.

             The Solution

  1. Connect with your web host and build a support team

  2. Utilize search console to help recognize the hacking type

  3. Analyze the vulnerability to figure out how the hacker go in

  4. Request review and Google to reconsider your hacked labeling.

  • Cloaking or Sneaky Redirects
    Cloaking is the move of showing multiple and different pages to users that are shown to Google. Sneaky redirects users to different and multiple pages than shown to Google. Both the move violate webmaster guidelines

    This penalty is in two forms, Partial matches affecting small parts of your site and site-wide matches affecting your entire website.

              The Solution.

  1. Operate to Google Search Console then Crawl then Fetch as Google. Then fetch pages from the affected parts of your websites

  2. Check and compare the content on your web page to the content fetched by Google.

  3. Solve any  deviations difference the two so they finally end up being the same

  4. Go through all redirects and remove redirects

  5. Submit a reconsideration request after you finish fixing the issues.

  • Cloaked Images
    Cloaking also implies to images as well. For example.

    Confusing by another image

    Redirect users away from the image

    Distinct from the image served.

              The Solution

  1. Show the correct same image to Google as the users of your website

  2. Submit a reconsideration request after you finish fixing the issues.

  • Hidden Text or Keyword Stuffing
    As mentioned in the heading, Google has figured out your website is guilty of using hidden text or keyword stuffing. This penalty is in two forms, Partial matches affecting small parts of your site and site-wide matches affecting your entire website.

              The Solution:

  1. Operate to Google Search Console then Crawl then Fetch as Google. Then fetch pages from the affected parts of your websites

  2. Search for the text that is similar in color to that of the body of the web page

  3. Search for the hidden text using CSS positioning or styling

  4. Re-style or Remove any hidden text.

  5. Remove or Fix any paragraphs of repeated words without the actual content

  6. Fix title tags and text having strings of repeated words.

  7. Submit a reconsideration request after you finish fixing the issues

Conclusion:

In the world of Competition, we tend to overkill our work that leads to complications, However, there are always solutions to overcome these challenges, the same thing goes with Google Penalty and I believe that this guide has given you clarity.

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