Magento is an open source e-commerce platform for creating and managing online stores. it is written in PHP and is one of the most popular self hosted e-commerce platforms. According to one research by aheadWorks in 2015, Magento had a market share of 29.8% among the top 30 most popular e-commerce solutions placing it ahead of competitors like WooCommerce, Shopify and PrestaShop. Magento being open source can be downloaded for free and set up without paying any fee. This and the ability to host in almost all major server providers owing to the popularity of PHP has made it one of the most used software for setting up an online store. Magento is also considered as one of the most feature rich e-commerce platform and has several third party extensions which provides additional capabilities.
Once you have your awesome store ready with Magento, it is time to export your product data to Google to start advertising in Google shopping. One can export the data to Google by creating a feed from existing products manually or by using magento extensions. There are several third party Magento extensions for Google Shopping feed generation with varied level of customization as well as price points. Some of these extensions allows you to sync products automatically once they are added to your store as well. It is highly advised to sync products regularly as it will help Google to show near real time prices of your products as well as avoid showing your ads if the product is sold out.
AdNabu creates perfect shopping campaigns for your e-commerce store in Magento automatically in 3 easy steps. Our software looks at the data synced into Google merchant center and segregates campaigns based on your choice like brand, google product category or product type. These campaigns have separate ad groups for every single product allowing one to have very targeted bid on every single product. This strategy allows one to have device level bid adjustments at the product level ensuring the difference of conversion ratios in multiple devices are taken care of. New products are automatically synced with AdWords and campaigns are continuously optimized for maximum performance.