Shopping Software 
for Google Ads

Create, manage and optimize Google shopping or PLA campaigns in 3 easy steps.



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Step 1: Link Merchant Center

Google merchant center contains all product related information which can be used for advertising on Google. By linking Google merchant center with AdNabu, information about your products from the brand, category, google product category can be used to segregate products. AdNabu uses this information to automatically create campaigns from the product feed. The campaigns can be segregated by brand, google product category or product type. Google merchant center data is also used while optimizing shopping campaigns by approximating data for products which might not have enough data. An approximation is done by analyzing conversion data of most relevant products which can be defined as the ones sharing the same brand name, product type or google product category.

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Step 2: Create Shopping Campaigns

Syncing your data to the Google merchant center is only the first step towards creating a great shopping campaign. These products have to be categorized into multiple product groups and then divided into ad groups to start any shopping campaign. Shopping campaigns by default create one product group for all your products. This strategy however severely limits your ability to optimize shopping campaigns as the same bid is placed for every single product and there is no way to selectively exclude searches for a particular product. AdNabu solves this problem by creating single product ad groups which allow you to set highly targeted bids as well as enables you to put negative keywords at the product level.

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Step 3: Set Up ROI Bid Optimization

After starting a shopping campaign through AdNabu, Optimizing your campaigns for maximum sales is the logical next step. AdNabu's bid optimization algorithm looks at the performance of every single product advertised in the account and calculates the best bid that needs to be placed for a product. The best bid is calculated by looking at a product's conversion ratio in the past. if significant data is not available for a product, AdNabu looks at related products and approximates the conversion ratio automatically. The device level variation in conversion ratio is also taken into account and bids are placed separately for mobiles, desktops as well as tablets.

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