How to set up Google Search Ads for Shopify store in 10 minutes?

 

Google Search Ads can help you reach out to potential buyers on the internet. Majority of buyers search for the products they want to buy on Google. And using Google Search Ads, you can tell these buyers about your Shopify store and entice them to check out your website with compelling text ads that show at the top of the organic search results.

 

Google Search Ads for Shopify have a lot of potentials to bring quality buyers to your store. However, setting up campaigns can be time-consuming, tiresome and often, the tasks are repetitive. But you need not worry as we have the perfect solution for you.

We provide you the best Google Ads automation and optimization app for Shopify. Using this app, you can create high-performing search campaigns with industry-standard best practices.

Getting started with Google Search Ads for Shopify using AdNabu is very easy. Your campaigns will be ready in less than 10 minutes! Just follow the instruction below.

 

Install Google Ads  automation and optimization app for Shopify by AdNabu:

 

  1. Log in to your Shopify Store.

  2. From the dashboard, click on Apps.

  3. Enter AdNabu in the search bar. 

  4. Select Google Ads Software. 

  5. Click on Add App. 

  6. Shopify will prompt you to verify. Read the terms & conditions and add the app and link your Google Ads account. 

  7. Login with your Gmail address which is associated with your Google Ads account.

  8. Google will prompt you to verify. Read the terms & conditions and allow permission.

  9. Go back to your Shopify store to see the “success page”. Google Ads Software is now live and you have activated 14-day free trial (if haven't availed this offer before). 

 

Note: You can set up both Search Ads as well as Shopping Ads for your Shopify store using the Google Ads Software. We will cover Search Ads in this article.

 

Set up Google Search Ads for Shopify using Google Ads Software by AdNabu

 

Campaign Creation:
From the tools menu on the left side of the dashboard, select "campaigns" tab.

You will see a list of your existing campaigns. From the drop-down menu of "create" button, select "search" campaigns.
 
You will see a dialogue box which has five simple steps. Fill all the fields and complete all the five stages.

Voila! Your search campaign will be ready!

 

Watch AdNabu campaign creation video.

 

Keywords:

 

Keyword selection is specific to search campaigns. 

You will be asked for a list of search terms in the second step of the search campaign creation process.

You have to type your list of root keywords that you want to target. AdNabu will create longtail variations of your root search terms and create individual ad groups for every keyword, and it's variations.

AdNabu follows the method of Single Keyword Ad Groups (SKAGs) where each keyword has a different ad group.  Keywords are set under modified-broad, phrase and exact match types. We don’t use broad match keywords. 


Learn about AdNabu Single Keyword Ad Groups.

 

Budget, Bids and Optimization:
The third step of campaign creations is where you set your budget and initial bid for your campaign.

You can change the bids by selecting the campaign and clicking on "push bids" button at the top of the campaigns table.

You have to optimize your campaigns bids by setting up AdNabu optimization jobs. 

We strictly recommend all our customers to wait until there are 20+ conversions in the last 30 days before setting up optimization jobs.

To initiate an optimization job for a campaign, you have to select the campaign and click "optimize" button on the top of the campaign table.

You can view your optimization jobs by clicking the "optimizations" tab from the tools menu on the left.

 

Ad Creation:
During the campaign creation process, the fourth step is for ad creation. Here, you create an ad which AdNabu by default adds to every ad group in that campaign.

However, you can create separate ads for every keyword. From the tools menu on the left side of the dashboard, click on "ad templates" tab. 

You will see a list of your existing ad template. Click on the "create" button, and you will see a dialogue box where you can create your ad template.

Watch AdNabu ad template creation video.

You can also edit and create URL templates.

Watch AdNabu URL template creation video.

Once you have created ads and URLs, you can push them by selecting the campaigns/ad groups/keywords and clicking "push ads" button at the top of the campaigns table.
 
 
 
Maintenance Jobs:

 

For every campaign you create using AdNabu, AdNabu creates maintenance jobs automatically. Maintenance jobs are for Search Term Analysis. You can check these jobs by clicking on "maintenance" tab from the tools menu on the left.



Search Term Analysis jobs add new keywords to your campaigns and create separate ad groups for each keyword. Maintenance jobs also segregate search terms.  

Watch AdNabu maintenance video.


You can create Google Shopping Ads, Dynamic Remarketing Ads and Dynamic Search Ads using AdNabu. However, you will need to have the Merchant Center and link it with AdNabu to create Shopping and Dynamic Ads.

If you don’t have a Merchant Center, you can create one using this link.
 
 
About AdNabu

AdNabu helps improve sales in Google Ads. if you are running search, shopping or display campaigns in Google Ads, Our software will be able to increase your sales. Sign up today for a 14 day Free trial