How to set up Google Merchant Center for Shopify store?
To create Google Shopping Ads for your Shopify Store, you need to have a Google Merchant Center account. In this article, we will learn how to set up Google Merchant Center for Shopify.
What is the Google Merchant Center?
Google Merchant Center is the launchpad for Google Shopping Ads or Product Listing Ads. Merchant Center is where you can store your Shopify products data (product feed). Google reads this product feed to list Google Shopping Ads whenever eligible. The product feed contains all the information of your Shopify products such as product name, image, unique id, description and attributes in a format that is easily readable by Google.
You also need the Google Merchant Center to provide important details pertaining to the taxes and shipping of every individual product. You must have provided all these details before your Google Shopping Ads for your Shopify store can go live.
How to set up Merchant Center for Shopify Store?
Setting up a Merchant Center account is easy. Jump to Merchant Center’s home page and click on sign in button with your Gmail account that is associated with your Google Ads account. In case you don’t have a Google Ads account, create one. Once you are done with registering a Merchant Center account, you will be prompted to do the following actions.
Add your Business Information
- Agree to the Terms of Service
- Website Verification
After these 3 simple steps, your Merchant account is ready! The very first task after getting hold of your merchant account is for you to set up shipping and tax details. Find the settings tab on the left side, and from the drop-down menu select tax and shipping.
Now that your Google Merchant Center for your Shopify store is inaugurated, it is time to add your product feed to the merchant center. You have to create your product feed and upload the file for Google to read and get them ready for relevant users. You are either create a feed manually or use Content API for Shopping or export data for your Shopify platform using the Shopify’s official app.
This is how you set up your Google Merchant account for Shopify store. Following this, you can create your first Shopping Campaign for Shopify store.
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