How to set up Google Dynamic Search Ads for Shopify store?

 

Google Dynamic Search Ads are keyword-less search ads that Google generates based on the user search query and your Shopify store product list.

Google uses its organic crawlers to scan your product pages on your Shopify store for the search terms. Once matches are found, Google creates an appropriate headline based on the search query and ad text based on your most appropriate landing page.

Google Dynamic Search Ads help you reach out to more potential even to those who you are not targeting yet. Whenever you add new products to the store, you will have to update your keywords list for Search Ads and create ads for the new keywords. But when you are using Dynamic Search Ads, you need not worry about that.

For Shopify users, we provide you the best Google Ads automation and optimization app for Shopify using which you can create high-performing dynamic search campaigns with industry-standard best practices.

Getting started with Google Dynamic Search Ads for Shopify using AdNabu is very easy. Your campaigns will be ready in less than 10 minutes! Just follow the instruction below.

Note: If you don’t have a Merchant Center, you can create one here.

 

Install Google Ads automation and optimization app for Shopify by AdNabu:

 

  1. Log in to your Shopify Store.

  2. From the dashboard, click on Apps. 

  3. Enter AdNabu in the search bar. 

  4. Select Google Ads Software. 

  5. Click on Add App. 

  6. Shopify will prompt you to verify. Read the terms & conditions and install the app and link your Google Ads account. 

  7. Login with your Gmail address which is associated with your Google Ads account. 

  8. Google will prompt you to verify. Read the terms & conditions and allow permission. 

  9. Go back to your Shopify store to see the “success page”. Google Ads Software is now live and you have activated 14-day free trial (only if you haven’t availed the free trial before). 


Note: You have to link your merchant center if you are using AdNabu for the first time.

 

Set up Google Dynamic Search Ads for Shopify using AdNabu:

 

Merchant Center Linking:

 

The first step to start off with Dynamic Search Ads is linking your merchant center account with AdNabu. You can do this by clicking on "have a merchant center" prompt on the dashboard. You can link multiple merchant centers with AdNabu. 

Watch AdNabu merchant center linking video.

 

Campaign Creation:

 

From the tools menu on the left side of the dashboard, select "campaigns" tab. You will see a list of your existing campaigns. From the drop-down menu of "create" button, select "dynamic search" campaigns.


You have to select your Merchant Center details from the drop-down in the first field.   Then you give your campaign a name of your choice in the second field. Select the location you want to target in the third field and a campaign group in the fourth. Click next.

 

  1. BUDGET DETAILS – And in this step, you have to define the budget and bid for your dynamic search campaign. Start by selecting an existing shared budget, or you can rather create a new one. Set the amount of your daily budget and a name for this budget. Now pick a maximum cost-per-click (CPC) for your dynamic search campaign. Click next. 

  2. AD DETAILS – Create a description for your dynamic search ad. Google generates headlines dynamically using the user search query and matching content on your Shopify store. 

    You can learn more about dynamic search ads here.  

  3. CAMPAIGN REVIEW – In the final step, you have to review your campaign details and confirm them. Once you are ready to launch the campaign, hit submit. And if you want to make changes, go back to the previous slide by clicking the previous button. 

 

Note: Read the descriptions below each box to understand what they mean.

 

About AdNabu

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