Google Ads Features Collections 




1. Single Product Ad Groups 


SPAG, a Single Product Ad Group is essentially what it says on the tin. It’s a campaign ad group consisting of just one product and built similarly for every item in the product feed on Google Merchant Center. This way, you can individually track the revenue, sales, losses, and searches for a single product and leverage this to identify top-selling products. For B2B businesses already spending on pay-per-click ads, this product level campaign structure is worth considering.


Learn More about the Single Product Ad Groups here.


2. Shopping Campaign Keyword Optimization


Google Shopping campaign not only shows products through text but also inserts a picture, name of store and price range of product. Just one click will direct the customer to your website. Using this, you can boost your traffic as well as sales. Google shopping provides you with the most effortless shopping campaign keyword optimization features. Google Shopping works based on Google Merchant Center and Google Ads. The former is where your product feed or catalog will live. Google has specifications for how products and details need to be laid out. This can be done manually into a spreadsheet, or by using a third-party plugin that scrapes data from your site to arrange in Google’s format based on product categories and other demarcations. The latter is what you will use to create ad campaigns to promote these products.


Learn More about Shopping Campaign Keyword Optimization here.


3. Search Ads from Shopping Campaigns


Yes, it is possible to create search ads from shopping campaigns. Shopping ads comprise of product details and these include product image price, merchant name and also uses data attributes from the product information submitted by the company in the merchant data feed. Google Shopping’s Search Ads 360 supports search term reports and conversion statistics from Google Ads. Further, if you’ve linked with Google Analytics, then you can also view and monitor specific metrics for ads and conversion metrics for product groups.


Learn More about Search ads from Shopping Campaigns here.


4. Search Ads from Dynamic Search Campaigns


Dynamic Search Campaigns are Google's latest offering to digital marketers, advertisers, and businesses. Consumers are not always looking for exactly what you are targeting in your Google Ad Campaign. They may phrase their searches differently or they may not know exactly what your product is called, or perhaps they are looking for something that your product is an alternative for. So what happens to these unique searches that are not specifically targeted? They could potentially be an untapped market, but Google has come up with a solution for that: Dynamic Search Ads.


Learn More about Search Ads from Dynamic Search Campaigns here.


5. Customer Match List for eCommerce


Customer Match was a much-awaited update to Google Ads campaigns as, until then, the company didn’t offer identity-based targeting as many other platforms did. Facebook and Twitter already had identity-based ad targeting in place, in the form of Custom Audiences and Tailored Audiences respectively, but this update made marketers start with Google, too. The update allows you to use online and offline customer data to reach out to past visitors and potential customers across Google platforms- Search, YouTube, Gmail, and Google Shopping. This is information you have already collected through newsletter sign up forms, gated whitepapers, Google Analytics or other email collection methods, so as long as you have stock of these contact details, you’re set.


Learn More about Customer Match List for eCommerce here.


6. Ad Templates for eCommerce 


An ad template is what its name says it is- a template for ads coming from one ad group or group of products and services. An ad template produces one ad for each value or value combination selected by the ad group from the inventory data. This value or combination is specified by the advertiser and is called an ‘ad multiplier’. If you want each ad template to produce only one ad per group, you can specify the values in the ad multiplier. Else, you can leave it unspecified. However, it is always best to make sure that your template can handle different value possibilities. This is because not all ad groups have the same (or a single) product- they may have multiple with varying results for values specified.


Learn More about Ad Templates for eCommerce here.


7. Google Shopping Audit


Google Ads is what businesses use to create product listing ads that display at the right time on users’ screens based on their search query. Google Shopping will guarantee that your advertisements reach the correct audience and only interested customers while maintaining them in line with the budget. The budget optimization tool will ensure that ads fall within the budget without disturbing their output. Google will also guarantee that you are updated on the results of your product and can even provide insights on competitors’ products.


Learn More about Google Shopping Audit here.


8. Google Merchant Center Audit


Before jumping into how to perform a Google Merchant Center audit, understanding the feature is key. It’s a tool that allows businesses to upload product listings that they can then use for Google products such as Google Ads, Google Shopping, even Google Product Search. In effect, it’s a single dashboard that centralizes products listed across all Google eCommerce platforms. This Google for Retail tool allows the upload of products, product data, listings and their information which is then made into ads and positioned before millions of shoppers. It’s ideal not just for online retail businesses but also for brick-and-mortar entities as it displays our in-store inventory as well.


Learn More about Google Merchant Center Audit here.


9. Google Shopping Checklist


Google Shopping ads fall under the category of paid ads and are also generally known as Product Listing Ads, a term that Google once used. They appear across Google’s Search and Shopping platforms and are open for users to view and click on, should they be interested. They’re a crucial advertising channel for eCommerce businesses because appearing in search network results early in the search funnel allows retailers to drive direct conversions and be noticed from the beginning of a buyer’s journey.


Learn More about Google Shopping Checklist here.


10. Dynamic Remarketing for eCommerce


Google’s Dynamic Remarketing Ads has been helping eCommerce businesses for a long time now. To get the already interested customers back on the website for online shopping or get users back on mobile apps that left without making a purchase significantly helps in sales. For most online stores, statistics note that just about 2% of visitors convert on their first visit. Therefore, remarketing to the rest 98% is a logical thing to do. If you haven’t yet started with it, read on to know why you must use Dynamic Remarketing Ads.


Learn More about Dynamic Remarketing for eCommerce here.


11. Top eCommerce Keywords


Firstly, what is the keyword? It’s a word or phrase that accurately covers everything that your product, service or eCommerce site boils down to. They also double up as queries users type into search engines to find related links. A keyword list can be as short or as long as you want it to be, depending on what your research strategy is. There exist different types of keywords and keyword phrases. Short tail keywords are made up of 3 or fewer words. They’re also called head keywords and are, more often than not, high-ranking and extremely common. Long-tail keywords are highly-specific keyword phrases that are used by users who know what they’re looking for. These are less competitive but are more conversion-driven than the short tail. Mid-tail keywords are what most strategies focus on as they’re the midpoint between the head and long-tail keywords.


Learn More about Top eCommerce Keywords here.


12. Dynamic Search Ads


Dynamic Search Ads enables businesses to find more clients on search engines, specifically on Google, based on relevant searches. Most probably, these clients are already looking for what you are offering, so Dynamic Search Ads pushes your product or service higher in the search engine results list and farther into the spotlight so that you can be discovered. An effectively created and monitored Dynamic Search Ads campaign could make or break your sales and returns on investments.


Learn More about Dynamic Search Ads here.


13. Search Ads for eCommerce


To establish a successful eCommerce business, you need to be able to get in front of as many people as possible and always at the right time. This is a more proactive form of gaining leads because your ads appear in front of the right audience when they enter search terms, rather than a business waiting for users to find their website among thousands of others. Social media and native ads do this well enough, but there’s still a way to leverage ad space into your personal playground for generating leads and conversions- Search ads on Google Ads.


Learn More about Search Ads for eCommerce here.


14. Text ads for eCommerce


Text ads have flourished in affiliate marketing, but mainstream advertisers are only just discovering their power. Google themselves claim that their clients have seen click-through rates that are more than 4 times higher than the current industry standard, judging by banner ads. While graphic ads have their benefits, text-based ads have their own set of powerful advantages, not least of which because they download faster and usually filter through the sharp scanners of ad-blocking applications.


Learn More about Text ads for eCommerce here.


15. Google Ads for eCommerce


In order to do eCommerce effectively, branding is key! It is crucial to get ahead of the game and position yourself as a brand, as effectively as possible. This does not just include the way you do it, but the absolute best possible time. This positioning, when done effectively, is what will gain you - and your brand, the best possible search engine results and help your rank as high as possible. SEO, particularly strong SEO, is a crucial part of the branding and can help separate your brand from the thousands of others listed among the many websites available on the internet, and the many that pop up in Google search results.  And that’s why you need Google Ads for eCommerce. A great way to drive traffic to your site, Google Ads helps you stand out among the huge selection of websites available to the average internet user.


Learn More about Google Ads for eCommerce here.


16. Google Shopping Priority


Google Shopping Priority setting is a feature that was rolled out by Google as part of Google Ads and Google Shopping. This feature allows marketers to identify which campaign a bid should be taken from when advertising a certain product. What’s beneficial about this tool is that if you advertise the same item in various shopping campaigns but for the same nation, you can tell Google which campaign takes precedence over which.  For example, if you’re a retailer selling sneakers as part of your basics collection, you may also have the same pair of sneakers in, say, a sale campaign or a festival campaign. In this case, you may wish that a bid for any product during the discount season be taken from the sale campaign and bids for Christmas deals be taken from the festival campaign.


Learn More about Google Shopping Priority here.


17. Google Shopping Ranking


Google calls its Shopping campaign feature by many names- ‘shop window’, ‘lifeline’ and ‘front-door greeter’. All of these are accurate- every business’ shopping campaigns function as the online front door to users wishing to window shop or actually make a purchase.  It goes without saying, then, that to improve Google Shopping ranking is to make or break their entire search ad and digital marketing strategy. But before getting into rankings and optimization, it is important to understand what Google Shopping is.


Learn More about How to Improve Your Google Shopping Ranking here.


18. Google Shopping Algorithm


Google Shopping entails how to get your product types featured on the nifty Product Ads on Google’s page search results. The fact that none of the companies or products show up in these ads can be found on the first page of organic search results makes Google Shopping truly powerful. Without Google Shopping, potential customers would never see these products.  Above all, Google Shopping places your products in front of low-funnel, high-intent search traffic that wants to purchase what you’re selling. Unlike other forms of advertising such as social media marketing or display advertising —prospects who see your Google ads are looking for what you are selling. For instance, when one looks for “trench coat” on Google, there’s no need to convince them that winter is about to come and they should purchase a stylish coat. They just need to be convinced that your trench coat is what they ought to buy.


Learn More about Google Shopping Algorithm here.


19. Google Shopping Optimization


A Google Shopping Campaign is a campaign programmed in Google Ads in order to display ads that are related to the search query. Having been around a little while now, Google Shopping Campaigns are the driving force behind almost every online eCommerce business. For instance, when a user searches for a particular product using a related search term like “Jogging shoes”, the product title, image, and the price will show on the search results page above or next to the normal text-based results.  As you can imagine, most searches that trigger these ads have quite a high purchase intent. This is among the primary reasons why advertisers get great results from google merchant center.


Learn More about Google Shopping Optimization here.