Google Ads Software

for Search & shopping 

Easily create, manage and optimize different campaign types in google ads  including Text, Call, App and Shopping.



Sign up for free Schedule a demo
Google_Ads_Software_for_Search_and_shopping_AdNabu

Text Search Campaigns

Google Text ad campaigns in search are the most sought after marketing channel for almost all advertisers. The text campaigns in search generate the bulk of Google's revenue and is a testimonial to the relevance of the ads and willingness of advertisers to invest in Google Ads. Almost all advertisers using Google Ads run search campaigns and the vast majority spend a major portion of their budget on these ads. New innovations like expanded text ads and device level bid adjustments have made Google Ads more relevant in the multi-device world. AdNabu understands the nuances of text campaigns and has created Google Ads software to maximize the returns from these campaigns.

Text-Search-Campaigns-AdNabu

Call Only Campaigns

Call only campaigns are predominantly used by advertisers who value calls more than actions done on their website. Advertisers in the category of local services, education and lead generation companies are seeing increased returns from these ads. Call only ads to differ from text ad campaigns only by the fact that the ad leads users to the dial pad in call only ads compared to a webpage in text ad campaigns. Targeting in Call only campaigns is by keywords just like regular search campaigns. AdNabu's Google Ads software not only creates perfect call only campaigns optimized for maximum high-quality calls but it also manages it frequently to identify potential long tail keywords.

Call-Only-Campaigns-AdNabu

Android App Install Campaigns

In the increasingly mobile-first world, companies who have app-based products and services are increasingly turning towards app install campaigns in Google Ads to drive quality app installs. Before installing any app, most users search in the play store to find the best match. Android app installs ads targets these users with ads tailored to drive more app installs. Users acquired from Google Ads campaigns show much higher retention numbers compared to other marketing channels because of the high relevance in searches. AdNabu's software for app install ads creates app install campaigns with all the best practices automatically. This enables advertisers to generate more app installs at a lower cost per install.

Android-App-Install-Campaigns-AdNabu

iOS App Install Campaigns

It is a well-known fact that iOS users spend more than an average Android user for apps as well as while shopping online. Most advertisers are hence ready to pay a premium to acquire iOS users. Google Ads search campaigns are one of the first channels they look at and rightly so given that the acquired users are highly qualified and relevant. They were searching for a solution to their problem and are more likely to engage with the app. AdNabu's campaign creation and bid optimization software make it extremely easy to create profitable iOS campaigns in a matter of minutes. The exhausting job of finding long tail keywords, constant bid changes are all done by AdNabu automatically.

iOS-App-Install-Campaigns-AdNabu

Shopping or PLA Campaigns

Shopping campaigns are tailor-made campaign type for e-commerce companies selling products to users. These ads can appear in google shopping as well as in search results in addition to regular text ads. Shopping ads are highly visual in nature and show the product, its price, and description. The key difference between shopping and regular search campaigns is the absence of keywords for targeting. Shopping ads are targeted using products and their description. Google uses this information to show products on relevant searches for customers to navigate directly to the product page to complete the transaction. Shopping campaigns created by AdNabu will have single product ad groups which will enable more sales for every dollar spent in the campaigns.

Shopping-or-PLA-Campaigns-AdNabu