All You Need To Know About Target Cost-Per-Acquisition Bidding
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This article explains what is Target Cost-Per-Acquisition Bidding, How it Works, Bid limit, Device Bid Adjustment and how to set Target CPA
What is Target Cost-Per-Acquisition(CPA) Bidding?
Earlier Known as Conversion Optimizer, Cost per Acquisition (CPA) is a smart bidding strategy provided by Google Ads It Optimizes the bids to get as many conversions for target cost-per-acquisition that you set for your Campaign.
Google Ads uses machines learning to automatically optimize bids for each and every auction.
Acquisition or Conversion could be many things, but generally, it is a click, app download, registration, form submission or sale.
You can set Target CPA in two ways as follows:
Standard Strategy for Single Campaign
Portfolio Strategy for Multiple Campaign
How does Target CPA Works
Google Ads uses Historical Data from your campaign and evaluates contextual signals such as the location of the user, Type of device, remarketing list, time of the day, etc.
Target Cost-Per-Acquisition finds the optimal Cost per Click (CPC) bid for each and every auction made by the user.
Conversion may go more than your budget target or may go less, but Google Ads will maintain and adjust your CPC equal to the target CPA that is set by you. These changes are because your actual CPA depends on various factors which aren’t under the control of Google such as Increased competition in ad auctions, changes in website or ads.
Maximum bid Limit:The maximum bid which you can give to Google Ads for your Ad group or for a set of keywords while using Target CPA Bidding.
Minimum bid Limit:The Minimum bid which you can give to Google Ads for your Ad group, set of keywords while using Target CPA Bidding.
Automated Bid Strategy:
Automated Bid strategy comes in place when you are bidding on a large volume of keywords and have a huge budget but don’t have enough time to manage the individual campaign.
Note: when you’re on less budget and having enough time to manage individual campaign the best way is to go for Manual bidding option in Google Ads.
Device Bid Adjustments:
How to Set up Target CPA:
Setting up Target CPA for your Campaign is Extremely easy, Let’s Go through the below steps:
Log In to your Google Ads Account
Select Campaign Option and Click On Settings Tab
Click on All settings and Scroll down to Bid Strategy
Click on Edit option and then click change bid strategy
Select Dropdown- menu and select Target CPA
Enter Target CPA and Click Save.
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