Google Ads Basics Collections 




1. Google Ads glossary 


To make your life a little easier, we’ve assembled the 50 most important Google Ads terms to help you avoid confusion in the future. Think of it as the ultimate Google Ads glossary for you to refer back to any time you come across a phrase or an abbreviation that doesn’t seem to make any sense.
Learn More about Google Ads glossary here.


2.  Google Ads Campaign Types 


To make your life a little easier, we’ve assembled the types of  Google Ads Campaign types to help you to explore them in the future.

Learn More about Google Ads Campaign types here.


3. Google Ads Search Campaigns


Text ads campaigns in search are the oldest campaign type from Google and the most popular in use. Users can be targeted using keywords they search in Google and show a text ad which is relevant to the search. Google Ads gives relevance of ads an utmost priority using quality score and allows even low paying advertisers to get more clicks provided they have a highly relevant ad. Advertisers still flock to Google Ads because of the high intent traffic which can only be compared with organic search and spend most of their advertising spend on text ads. It is no wonder that even today, Text ads contribute more to Google's revenue than any business.


Learn More about Google Ads Search campaigns here.


4. Google Ads Expanded Text Ad campaigns


Expanded Text Ads are the latest ad type from Google to be used in Google Ads. These ads are scheduled to replace old text ads over time and are now default during Google Ads ad creation. ETA ads have a much bigger real estate thanks to 2 Headlines (30 chars each), an expanded description line (80 chars) compared to Regular text ads which had a headline (25 chars) and 2 description lines (35 chars each). Multiple tests have proved that ETA Ads outperform regular text ads in CTR and other comparable benchmarks. ETA ads are also created with a mobile-first approach and fit well in high-end mobile devices where the area of visibility is low. The change in ad format is permanent as old text ads cannot be created or edited after October 26, 2016, although they will continue to run.


Learn More about Google Ads expanded text ad campaigns here.


5. Google Ads Shopping Campaigns


Shopping or PLA campaigns are extensions of search campaigns and can displays ads directly in search results or inside Google Shopping(in select countries). These ads can be shown in both mobile and desktop devices and can supplement existing text ad campaigns. Shopping ads are image-based and have been proven to provide a higher click-through rate and conversion rates for e-commerce companies. Creating shopping campaigns is easy as no keyword research is required as shopping campaigns run based on products and their description. This makes shopping campaigns extremely easy to start as creating and linking the Google merchant center is the only required action.


Learn More about Google Ads Shopping Campaigns here.


6. Google Ads Call Only Ad Campaigns


Call only ads are a special type of ad appearing in google search. instead of directing users to a landing page, call-only ads to take them to the dial pad urging to make a phone call. These ads are similar to text ads in every way except the destination after a click happens. They are triggered by keywords and only appear in google search results. Although some advertisers mix text and call-only ads in the same campaign, it is much more ideal to separate the campaigns into text-only and call-only ads. More often than not, Calls are much more valuable to businesses than clicks to a landing page.


Learn More about Google Ads Call-only ad campaigns here.


7. Google Display Planner


The Google Display Planner is a tool in Google Ads which helps to expand our reach of the display campaigns while targeting relevant users for our business. It is generally used to make our research on placements better. It is easy to use and can save you time.


Learn More about Google Display Planner here.


8. Target Cost Per Acquisition Bidding


Target Cost Per Acquisition finds the optimal Cost per Click (CPC) bid for each and every auction made by the user. Conversion may go more than your budget target or may go less, but Google Ads will maintain and adjust your CPC equal to the Target Cost per action that is set by you. These changes are because your actual CPA depends on various factors which aren’t under the control of Google such as Increased competition in ad auctions, changes in website or ads.


Learn More about Target  Cost per acquisition bidding here.


9. My Client Center for Google Ads


My Client Center (MCC) is popularly known as the umbrella account used for managing multiple Google Ads accounts without logging in and multiple times into individual accounts. It features a linked system which allows regular Google Ads accounts to be connected to a single Google Ads account. We can use this powerful and essential tool if you have more than one Google Ads accounts from clients or within the organization. This is generally used by third-party agencies who have to handle many clients under them. The idea for this account is to see entire information for all the accounts in one place, manage them without getting confused with the single login system.


Learn More about My Client Center for Google Ads here.


10. ROAS Calculation in Google Ads


ROAS or Return on Ad spend is revenue based marketing metric for Online Advertisers, which measures the efficiency of a digital advertising campaign. ROAS helps an online business determine what are the methods are working and how you can improve in future advertising efforts. In Simple words, it answers the fundamental question, which marketing channel is performing at what level to get into profitability because Marketing is all about Investing in the right platform and getting desired the output.


Learn More about ROAS Calculation in Google Ads here.


11. Radius Targeting in Google Ads


Radius targeting (Geo-Targeting) helps position your ad based on country, areas within countries, location group, and the radius around a location and also include business locations and places of interest.


Learn More about Radius targeting in Google Ads here.


12. Google Ads Help 


Google Ads is an advertisement platform from Google which helps businesses to promote brands, content, products, services, websites, etc through keyword and help gain traffic & leads.  Imagine the benefits! If you are stuck in the middle of a Google Ads campaign/optimization and trying hard to seek for help or guidance.  Don’t worry we are here to help you discover multiple ways to get support from Google Ads Team.


Learn More about Google Ads help here.


13. Average Position in Google Ads


Average position is a score which is given by Google that is calculated based on your quality score and bid. Advertisers with better ad quality, keywords and landing page are rewarded with the good position from Google. If your average position is from 1 to 4 that means your ad will be on the first page of Google. Suppose your average position is “ 1.0, 1.2 or 2.3 ” then your ad will be on top i.e. “ 1&2 ”.  Your Ad position is calculated by a number of impressions you get on your ad. check here the formula for calculating the average position on SERP.


Learn More about Average Position in Google Ads here.


14. Google Ads Reports


Google Ads reports are the reports which help in visualizing the data of Google Ads. The data can be of any type such as campaign’s volume, Ads Performance, number of impressions, performance based on region and so on. It helps to optimize the data and to target users with respect to data we get.


Learn More about Google Ads Reports here.


15. Google Ads Vs AdSense


AdWords and AdSense are Google's two major marketing platform for sellers and buyers.  Google Ads is a marketing platform for businesses who want to market/sell their product/services on Google and other authoritative Google partner websites. Google Ads allows companies/business owners to start and create an ad which will be displayed by Google itself on similar SERPs and content pages.  AdSense is a marketing platform for website owner/ bloggers or anyone with an online presence where Google buys space on rent from the blogger for Advertising ads. AdSense is the most popular way to earn money starting from part-time bloggers to some of the largest publishers on the web.


Learn More about  Google Ads Vs Adsense here.


16. PPC Lead Generation Guide


PPC Stands for pay-per-click, also known as cost per click is a model of Internet advertising associated with top search engines such as Google and Bing, in which advertisers pay a fee each time their ads are clicked by users. In this way, the advertiser buys visits to your website, rather than getting those visits organically without paying.  PPC is also referred to as 'Pay-per-click', 'Google Ads', 'Search Engine Marketing', 'Google Adwords', and 'Paid search'.


Learn More about PPC Lead Generation guide here.