Top 25 eCommerce Marketing Tools to use in 2020
eCommerce marketing is not something that gives returns overnight. It needs tons of patience and investments. A lot of times, companies can’t afford to spend on hiring marketing professionals. But there’s another kind of professional out there- the eCommerce marketing tool.
eCommerce marketing tools get things done. These tasks can be set up payment options, chatting with your customers or keeping in touch with your team. Not everything works for everyone, so what are the best marketing tools?
Analytical tools for eCommerce business
Analytics tools are essential for any website. They’re more important for eCommerce websites. You need to make sure everything works well and nothing is leaking out of your sales funnels.
Tool # 01: Google Analytics
This is the most common tool used by businesses. It helps to better understand your customers. The insights you can gain from Analytics will help you evaluate how your market, content, products, campaigns and more are performing.
It’ll guide you to where your investments are failing so you can take action. Google Analytics for eCommerce business also shows you how many people were on your website and how many followed through with a purchase. This can help you make better strategies, product pages and more.
Tool # 02: Kissmetrics
This tool helps you understand your customers and their behavior. It answers common analytical questions like your most-engaged users, best-performing products and the customer leaving rates. This, in turn, will allow you to invest in better marketing campaigns so you can get new customers and keep the old ones.
Content marketing tools for eCommerce business
Content marketing falls under ecommerce and internet marketing tools for eCommerce business. It brings in new users and gives them value-added information. Your content could be about your products. It could also be about your industry. Either way, it needs to give your customers something interesting to look at or read.
Tool # 03: Google Docs
This very famous editing and collaborative platform help you write content on the go and keep track of it. Businesses can use it to write content together, or share for editing and publication with ease. It also allows you to change formatting, track changes and add images.
You can access Docs from anywhere. All your ideas and documents are stored in a cloud. With a simple login from your email ID, you can seamlessly write and edit from wherever you are. All you need is a stable internet connection- but you can even get Docs to sync new additions offline!
Tool # 04: Grammarly
This marketing tool for an eCommerce business is the best way to get content to proofread so it’s clean and understandable. You can set contexts for writing too. This means that the tool will analyze your content differently based on the context- business, academic, casual and more.
You can add it to Chrome as an extension so it works on Google Doc. As a business, you can buy a premium subscription for unlimited checks! The free trial is excellent to see how the tool works.
Tool # 05: Canva
A graphic design tool website with features to access photographs and fonts. It includes templates for design presentations. Also includes templates for various social media formats. Pictures can be edited with filters, stickers, icons, shapes, and fonts.
Canva is not only easy to use but is available for free. To join, just sign up with an email id. The website has a blog to learn the basics. Businesses can use Canva for fun info-graphics. These are great to share on blogs and other social media platforms.
Tool # 06: Trello
This website enables you to use their boards and lists to organize and arrange your projects. Trello can be used to organize business-related or even personal. Plans and events. Extra features include comments, due dates, and required attachments.
Trello is free and can be accessed by signing up. It can be found as an app on the Google Play store and the App Store. The Trello blog can be used to understand and learn about the website as well as learn a few tips and tricks.
Tool # 07: Slack
It is a website where discussions about projects, announcements, and projects can be shared among the users. The users can communicate in channels, organized by a team or project. Conversations, chat rooms and files can be searched and information about other users can also be learned.
Slack is a free tool, where the user can sign up and join pre-existing organizations or create their own workspace. Slack is also one of the best customer experience tools for eCommerce business.
Email marketing tools for eCommerce business
As an eCommerce business, the easiest way to market products and services is by using email technology. Email marketing has become a relatively faster and easier method of reaching clients and customers. Through an email list for eCommerce business, send relevant messages with a personalized touch. also, this type of ecommerce marketing tool gives more changes to improve your ecommerce marketing funnel conversion rates.
Tool # 08: MailChimp
MailChimp is an email marketing platform to create, connect, automate and optimize your work. Emails and advertisements can be created, sent to required people’s inboxes or their social media feeds. The inbuilt email designer makes it easier to work.
Tool # 09: Campaign Monitor
This website can be used to generate email campaigns for eCommerce business, by using the email customization templates. These templates can be used to deliver interesting and attractive email advertisements. The personalization and customization tools make it easier to create.
Tool # 10: Active Campaigns
Send personalized, responsive and attractive emails or trigger automated email responses based on customer action. The website also helps to organize all customer data and has a direct messaging feature where the organization can connect with the customers.
Tool # 11:Omnisend
For those who are looking to leverage email marketing, Omnisend is a great tool to use. Built with ecommerce in mind, it comes preloaded with tons of features, and emails and automation workflow templates to help you get started quickly. No coding required, Omnisend uses a visual drag-and-drop builder for emails, automation workflows, forms, popups, landing pages, and so on.
Omnisend also offers other channels for ecommerce marketers to reach their customers: SMS, MMS, and push notifications are but a few clicks away and can be added into automation workflows alongside email. This means you can create one automation workflow and reach your customer with a well-timed SMS messages, push notifications, and emails.
Tool # 12: Klaviyo
This website helps create targeted, relevant emails and social media advertisements. This website makes it easier to acquire information from the business eCommerce website, software, and marketing tools. Some tools include automated triggered emails for welcome chains and abandoned shopping carts.
Tool # 13: GetResponse
This is an online email marketing campaign management website offering marketing email designs and templates. It also offers statistical and analytical tools. This website, unlike most, is available in 27 different languages. The app is also available on the Play Store and App Store.
Marketing automation tools for eCommerce business
This refers to the software that is used for automating marketing actions and responses. Marketing automation tools help in automating tasks such as emails, advertisements, responses and other website actions using personalized and useful content that helps to gain customers and their satisfaction.
Tool # 14: Zapier
This website helps to move information between your websites and applications automatically so that other important works can be prioritized. This website helps to create a trigger flow and connect your most-used apps to send information automatically.
Tool # 15: Smile.io
This website is used to introduce reward systems and reduce dependence on advertisements. Points and reward systems can be used to retain the best customers.
Tool # 16: Google Marketing Platform
This easy to use platform can be used for small and big enterprises. Free tools and advanced analytical tools can be used for intuitive testing of the app or website and its analysis. if you want to know more about ecommerce marketing platforms and ecommerce tools you can check these additional resources section of this article.
Tool # 17: Drift
This platform is used for conversational marketing. With drift on your website multiple conversations, whether individual or group, can be made. The LeadBot qualifies the visitors on the website, identifies whom to speak with and then schedules meetings.
Optimization Tools for eCommerce business
Conversion rates for eCommerce businesses are crucial. They give insights into how many people landed on your website and either bought something or left without buying.
They also help you understand why someone left the product behind- was it the UI? Or too many steps to check out? These are important questions that every business should ask.
Tool # 18: Hotjar
This tool allows you to measure user behavior. It goes into detail about what users want, what they like and what they don’t base on clicks, taps, and scrolls on your website.
Identify at what point your customers are leaving the site through conversion funnels. Find problems and sort them out before you lose more customers. Feedback from customers is important. Hotjar helps by putting out surveys and polls so that you can gather feedback in real-time from customers about their experience on your site.
Tool # 19: CrazyEgg
This tool can access your website’s heatmaps, which indicate where people spent the most time and where no one’s going. You can see what elements are performing best and what aren’t so you can cut losses on failed campaigns.
CrazyEgg also makes sure your Call-to-Action buttons are being seen and acted on. How well are your email campaigns doing? Have your ad campaign visitors clicked on anything or bought a product? Using CrazyEgg to analyze this will save you a lot of money in marketing campaigns and a lot of time and effort.
Social media marketing tools for eCommerce business
Social media platforms are just as important for eCommerce marketing. Social media tools for eCommerce business can help reach your audience where they spend the most time- online!
Platforms like Facebook, Instagram and Snapchat have made it easier to connect with audiences and show them your products. This could be in the form of marketplaces, paid ads or simple swipe-up links. With social media, businesses and customers have come closer and interact much better than before.
Tool # 20: Facebook Ads
If you’ve scrolled through your newsfeed recently, you’ve probably seen ads that you’re interested in. This is a perk of Facebook. Businesses can promote ads to select audiences based on browsing history and searches.
The Dynamic Ads feature lets businesses upload their entire catalog to Facebook so that you can hyper-target ads based on past purchases and user data. Lookalike Audiences finds you more people who are interested in your products based on your previous customers.
Tool # 21: AdEspresso
You can create and manage campaigns across Instagram, Facebook and GoogleAds. There’s no need to switch platforms or even hire people for each platform - get all the insights you need on a single dashboard.
AdEspresso allows you to share your campaigns with clients. They can get a live preview of the campaign and see how it might work before approving it with a single click.
SEO and SEM tools for eCommerce business
If there’s anything to know about eCommerce marketing, it’s that SEO and SEM are crucial. It’s quite a complicated topic so many people feel out of their depth. With SEO tools for eCommerce business, you can get SEO and SEM out of the way easily.
As a refresher, SEO (Search Engine Optimization) is where businesses appear on search engines organically because they had keywords related to a user search. SEM (Search Engine Marketing) is where websites are promoted through paid ads that show up first on the search results.
Tool # 22: SEMRush
SEMRush finds the best keywords after going through your website content. It also looks at where you can use backlink and even compares your strategy to that of your competitors! You can track their paid ads performance, organic keywords, even their best-performing product listing ads.
SEMRush is SME-friendly. It’s got over 3 million users from all over the globe. Use SEMRush to make your campaigns hyper-local or get phrase-match keywords for SEO and PPC campaigns.
Tool # 23: Ahrefs
Another eCommerce marketing strategy to grow your search traffic is Ahrefs. Many business owners wonder why their competition is doing so well and how they can get that kind of success. Ahrefs helps with competitive analyses and keywords reports. Their database has around 150 million keywords for the US alone, so you can bank on them to find the right keywords for your business.
Ahrefs provides tutorials to use their tools. You don’t have to spend additional money on training people and can get started with the tools immediately.
Tool # 24: AdNabu
If Google AdWords is uncharted territory for you, AdNabu has got your back. Their algorithms can automatically put together the best AdWords campaigns for your business.
AdNabu also creates ads. Test different templates before making the best choice. You can do that for multiple campaigns too! The tool helps ease the pressure of managing different campaigns all at once, so you only have to wait for the results.
Tool # 25: Google Ads
It's search engine marketing tools for eCommerce business at its finest. Use Google Ads to position your business on the front page of the search engine through paid ads. Google times these ads in such a way that they pop up when the user is searching for something much like your products. This targeted method is effective in bringing in leads.
eCommerce marketing is growing and it’s here to stay. Technology is advancing, too. This means that there are so many marketing automation tools for eCommerce business out there that can help you grow in profits and brand value. Add customer service tools for an eCommerce business to the mix and all you need to do is find the perfect match!
Some Additional Resources