Text ads campaigns in search is the oldest campaign type from Google and the most popular in use. Users can be targeted using keywords they search in Google and shown a text ad which is relevant to the search. Google AdWords gives relevance of ads an utmost priority using quality score and allows even low paying advertisers get more clicks provided they have a highly relevant ad. Advertisers still flock to AdWords because of the high intent traffic which can only be compared with organic search and spend most of their advertising spend on text ads. It is no wonder that even today, Text ads contribute more to Google's revenue than any business.
When users search in Google, There is a sense of urgency as well as intent. According to a study 84% of users makes a search before completing a purchase. Advertising in search allows advertisers to tap into this high converting traffic at a cost they are comfortable with. Many advertisers new to AdWords make a mistake by assuming that AdWords is expensive. This is usually not the case as one can generate clicks for the same keyword at multiple price points. One would need to pay higher for consistent top ranking in search but can pay much lower if satisfied with slightly lower number of clicks.
AdNabu's software for Google AdWords text ads in search completely automates the creation, maintenance and optimization of campaigns. Using keyword prediction tool, Our software identifies the right keywords to target for your campaigns and automatically creates ad groups for every single keyword. AdNabu will find long tail keywords automatically and would constantly look for new keyword opportunities. Once conversion data is available for the campaigns, our optimization software automatically optimizes for maximum conversions or sales at the lowest possible budget. Optimization and maintenance are a continuous process and help the campaigns to be more and more profitable over time.