AdWords for Mobile Repair Services


In this series of industry-specific Adwords practices, today we will discuss how to create and manage a successful AdWords campaign for Mobile repair services which are targeting new customers.

Is Investing in AdWords a good choice for Mobile repair services

Over a period, I've heard very contradicting statement on the success of AdWords from different Mobile Repair services. For some, AdWords is a primary source of business, and for others, it doesn’t work at all.

In my opinion, AdWords for Mobile repair services is one field that is considered to be in high demand, despite being a very niche area. AdWords has given a promising business in this particular area, but it is a little tricky to be successful. Not a lot of people book the service online and prefer to go to the center directly to get their phone serviced. However, This does not mean online ads are not useful, They definitely help you influence the customer.

If you fall into this category and still haven’t been able to achieve success, it may be because your ads or landing page are not optimized and you are practically missing out on a lot of potential customers. It is crucial to use this tool efficiently or else it may end up costing you.

So without further ado, let’s begin with the basics and the best industry practices in AdWords for Mobile Repair.

Right PPC Keywords for Mobile Repairs

Choosing right keywords for your AdWords campaign can be a challenging task. It does come with confusing questions like, should you go for long tail keywords for more visibility or more mainstream keywords with the high competition? The key here is to strike a balance between the two. You should target both long tail keywords as well as short tail keywords. It will help you get the most out of your campaign. There are 4 major practices for Mobile Repairs to keep in mind:


Note: Avoid using one-word keywords which are highly searched for, as these search terms aren’t very informative about the kind of services you are offering for your prospect.

For example, if you use Battery replacement as a keyword for Mobile Battery replacement, your ads can be triggered for search terms like, Battery replacement (for other devices) or Battery replacement method online or How to do battery replacement, etc. which are not even close to what you want to target. Therefore carefully choosing the keywords is very important.


AdNabu takes care of this from the very beginning itself. It creates the structure of the campaign such that each keyword type has 3 different AdGroup (one for each match type) ensuring that you target the right keyword for the right search term.


Advantage of using Broad Match Modifier over Broad match

Broad match modifier (a.k.a BMM) is a variation of Broad match. Broad match triggers ads for all searches around the keyword, keyword idea, synonyms, grammatical forms as well as related words, etc. BMM gives you much more control over the search terms for which your ads will be a trigger. It excludes synonyms but allows variations. For Example, If you target Broad match-type for keyword Mobile Repair, it might trigger for a search term like Mobile which may or may not be relevant for you. Instead, BMM will ensure that the word Mobile and Repair are present in the search. AdNabu automatically creates campaigns which use BMM instead of Broad match.


Best Negative Keywords for Mobile Repair

You cannot ignore the importance of negative keywords, especially when each click costs a fortune. Though accumulating Negative Keyword is an ongoing process, but to begin with, below are a  few points to consider.  


What is a good landing page for you?

A landing page should use numerous parts like trust badges, result-oriented headlines, explainer videos, testimonials, etc. Such landing web pages are aimed at driving visitors to take a worthy action.  Since every click will cost you a fortune, there’s no room for error when designing a landing page for your business. Below are some Do’s and Don't to follow:


Do’s

Google AdWords landing page sample for Electricians

Dont’s

Structuring Google Ads for a Mobile Repair

Ad copy is extremely important because it is the initial touch point where the content of the ad compels the client to click on our ad instead of the competitor’s Ads. Below are the few points you must keep in mind:

What ad-extension should a Mobile Repair use?

Google ad extensions add life to your ads and make them more professional looking and trustworthy. When used the right way, they can make you easily approachable and hence lead to better visibility for your potential customers. Ad extensions work differently for different Industries. Some deliver a better result than others. For Mobile Repair industry, best working extensions are:

Location extension:

Location extension enables Mobile Repairs to add a physical location besides their ads. This helps you in numerous ways:

Sitelink extension:

The Sitelink extension enables Mobile Repairs to add extra links to share achievements or additional sub-categories of services(In case targeting for a generic keyword).

Callout extension:

Callout extension gives Mobile Repairs an additional 25 characters of space to add beyond the basic description of the add. It is recommended to use this space to encourage the prospect to take action.

Call extension:

Call extension allows Mobile Repairs to add a contact number to their Ads. It works much efficiently for mobile devices as Google adds a clickable call button to the ad. This allows the customer to call you instantly. For Mobile Repair service providers, it is considered to be very effective because usually clients have personalized problems/ questions which encourage them to call. For example:

Google AdWords call extension for Mobile repair.PNG

Structured snippet extension:

Structured snippets allow advertisers to describe brief and specific features of the product or service offerings. It provides viewers with a direct access to the information about the nature and variety of services offered. In case of Mobile Repair, structured snippets can show potential clients the specific information such as neighborhoods where the Mobile Repair does his services, service catalogs, insurance coverage or even special offers.

Structured snippet extension for Mobile repair.PNG

Conversion Tracking for Mobile Repair Service Providers

Now that the campaign is ready to work its wonders, conversion tracking is very important and the last thing to set up as it will help you analyze your performance and optimize later. Depending on the business type, different conversion types are tracked. For a Mobile Repair, it mainly works in two ways:

Conversion Pixel

It helps track which keywords resulted in leads. This can further help in optimizing your campaigns. Setting up conversion pixel required some amount of technical effort (You would need the person handling your lead page). Benefits of results from it overpower the hassle. Here is a guide to help you setup conversion pixel.

Call conversion Tracking

This will help if you are allowing customers to make a business call directly from their phone. Calls are incredibly beneficial for a Mobile Repair service provider, and luckily Google makes tracking calls even from a website easy. Check out how to setup call conversion tracking here.   

Conclusion:

This was a short guide to get started with your AdWords campaign, keeping in mind all the best practices for Mobile Repairs. The Mobile Repair industry is one of the industries which are highly benefited from AdWords if done effectively. In case you haven’t tried your hands on AdWords for your business, we suggest you to consider setting a campaign right now!  

If you are still not sure about how to start or to take your AdWords campaign to the next level, sign up with AdNabu & automate campaign creation and optimize within minutes.