Google AdWords for Industries - Search campaign

Last Updated On : 2018 Jan. 02

Whether you are trying your hands on PPC marketing for the first time or optimizing your  existing campaigns for better performance, there are certain practices that sets you apart from the rest of the crowd, the only problem is that these best practices are tough to follow.


One important point that people miss out is that all those practices differ for different industries. For example, the best practice to add phone number using call extension in your ad copy can work well for a lead generation company. Phone numbers helps the customer connect with you quickly. But this is applicable only where the business services are heavy through phone. Imagine an e-commerce company highlighting their phone number instead of redirecting them to the product link, it would do more harm than add value.


Though it requires a thorough understanding and experimentation with AdWords to get to best practices for your industry, we at AdNabu have done in-depth study of each industry and curated the A-Z of Adwords for you.


Let us begin with evaluating the top industries:

  1. Finance and Insurance ($4.0 Billion)

    Finance and Insurance
    Finance and insurance have topped the list as they have big customer ticket size. Their AdWords spend is also higher for the same reason.. This domain comprises of commercial banking, investment banking, loans, credit cards, mutual funds, hedge funds, financial securities, shares, insurance- (health, property, life casualty, etc)

  2. Retailers and General Merchandise ($2.8 Billion)

    Retail and merchandising
    Retail and general merchandise bagged the second place because of Amazon with an yearly spent of approx.157 million followed by Walmart stores with a spent of 59.6 million. This domain includes entire e-commerce, offline sale stores, grocery services, etc

  3. Travel and Tourism ($2.4 Billion)

    Travel and Tourism
    Travel and Tourism is again an industry where the ticket size in quite high since it includes tour packages, domestic and international flight bookings,etc.  Price-line Group is observed as the highest spender for the industry with 82.3 million of yearly spend followed by Expedia with a spend of 61.7 million

  4. Jobs and Education ($2.2 Billion)

    Jobs and Education
    With the increasing awareness of importance of education and vast awareness because of internet these days, there are new and innovative courses and schools coming up offline as well as online. And as the trend is moving towards online, everyone looking for a job or a course or an institute is doing it online. This sector includes any kind of jobs, courses - online or offline, educational institutes, career counselors, etc. The top spender in this category is Apollo education

  5. Home and Garden ($2.1 Billion)

    Home and Garden
    Home and Garden made it to the top 5 industries with highest spent. This domain includes Real estate, Home and industrial furniture and soft furnishing, interiors, plants, fertilizers, etc.

Other notable mentions for top spenders are Vehicles ($2.0 Billion), Computers and Consumer Electronics ($2.0 Billion) and Internet and Telecom ($1.7 Billion).

After over an experience with more than 3000 customers using our AdWords automation software, we realized that each industry has its own best practices when it comes to creating an effective AdWords campaign.

Below are the industry-specific guides for Search campaigns: